Muscat - Havas Worldwide Muscat, a Joint Venture between Havas Middle East and Ajit Khimji Group, previously known as Asha Advertising announced today the appointment of Radhesh Menon as the Director of PR and Communications.
Radhesh was previously Director, PR and Communication for Citron Communications, a Dubai Based agency. Radhesh brings to his role 10 years of in-house and consultancy PR and marketing experience both in the UAE and India. He was also Instrumental in organising 'Shoppiesta- The first ever Consumer Lifestyle exhibition in UAE and has worked closely with leading Dubai based Corporate houses and international brands like Royal Bank Of Canada, Mercedes Benz, 3i Infotech, HCL, SEHA-AHS, Aggreko, Levis Jeans, Axiom Telecom, Microcmax Mobiles. He has also worked for several movie premiers and Musical concerts involving Hollywood and Bollywood celebrities in the likes of Sean Paul, T-pain, Kelly Rowland, Deepika Padukone, Priyanka Chopra, Shahrukh Khan, Shahid Kapoor to name a few.
Vikas Mehta, General Manager, Havas Worldwide Muscat said, "Radhesh's appointment is a step forward in the company's continued efforts of recruiting the best communications talent in the region. Radhesh has a good industry insight and is capable with both the planning and implementation of communications campaigns. He has a strong understanding of his audience and the media landscape. Radhesh's responsibilities will revolve around managing the company's existing business and expand its client base and grow the company's Public Relations offering"
"At Havas we are working beyond traditional, one-way media relations and creative agency workflow pattern. In the past, it didn't matter that the mass-media response rates were small since you were able to reach enough people, so it was eventually worth it. But that's not true anymore.
When there was only network TV and AM/FM radio, traditional advertising and PR worked really well. But now there's thousands of publications, TV channels and plenty of other mediums. In today's world, interaction, relationships, communities and conversations are as important as the ink of media coverage hence we strive to deliver clever, PR and Creative campaigns across traditional, digital and social media channels" he added
Commenting on his role, Radhesh said, "Public relations is a growing discipline in Oman and there is a rising need across brands to communicate their message to their stakeholders, and PR is the right tool for that. The PR sector in Oman has never been more dynamic than it is right now and the region contains critical markets for many international and local corporate houses and communications plays a key role in furthering positive relationships and brand presence"
"Measuring PR and earned media has always been something of a challenge in the past, but thanks to digital marketing and metrics tools, its easier today to find the impact of PR, even with businesses that have significant offline components" he added
Havas Worldwide Muscat has reached out to brands across a wide range of industry sectors that include consumer marketing, public affairs, Airlines, FMCG, social marketing, corporate and financial houses and has been paving a sound communication platform for them. The agency also offers specialized expertise in 360 digital influence. Over the last few years the marketing landscape has changed dramatically. An effective, successful marketing campaign must now incorporate search engine optimisation, online PR, social media and digital video production.
Vikas Mehta, General Manager, Havas Worldwide Muscat is also of the opinion that "The digital media landscape has changed tremendously in recent years. The proliferation of social networking websites, combined with a massive increase in the number of mobile devices, has fundamentally altered the way people communicate and work with each other. Social media has been a major factor in these changes, by providing a platform on which communication is instant, decentralized and truly global and has provided an immense opening for businesses as new communication tools promote greater interaction with customers, as well as the opportunity to use innovative marketing techniques that are better targeted and more effective than traditional media advertising. At Havas, our expert digital marketing team works closely with clients to guide them through the maze of social networks and aim to create a strategy that gets our clients business actively involved with the right target segment in the right marketplace".
"Radhesh's appointment is a major step forward in the expansion of the firm and will help to enhance the firm's reputation as one of the leading full service agencies within the Sultanate" he added.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA)
About Havas Worldwide Muscat
Havas Worldwide Muscat, a Joint Venture between Havas Middle East and Ajit Khimji Group previously known as Asha Advertising. Asha Advertising, established in 1980, is the oldest and one of the largest advertising agencies in Oman.
Over the years, Havas Worldwide Muscat has established relationships with leading brands and companies and has created some of the best advertising campaigns in the country. Today Havas Worldwide Muscat has a pool of local and international clients which includes leading brands such as Oman Air, NBO, Nissan, Sweets Of Oman, Muriya Tourism, Mumtaz Mahal Restaurant, Infinity, Renault, Oasis Water, FRiENDi Mobiles, More Café, Europcar to name a few and provides them with complete advertising, marketing, corporate communications, and digital & social media solutions.
© Press Release 2013
