Outstanding growth for the BMW 3 Series in the Sultanate strengthens its position as the world's best-selling premium car
Muscat: Building on the BMW Group's success globally and across the Middle East, sales for BMW and MINI have got off to an equally positive start in Oman with Al Jenaibi International Automobiles announcing a 12% increase in quarter one for the two BMW Group brands compared to the same period in 2012.
This success signals the strength of the BMW and MINI brands and the continued demand for BMW Group cars in the Sultanate.
Contributing to Al Jenaibi International Automobiles' solid performance was the BMW 3 Series, with a 200% increase over the same January to March period in 2012. Having sold 12.5 million cars since the first 3 Series was launched in 1975, the BMW 3 Series continues to be BMW Group's best-selling model series - consistently accounting for more than a quarter of the company's global sales. Bigger, sportier and more dynamic, the sixth generation BMW 3 Series was launched in the Sultanate in February last year and has since become a driving force behind the company's positive sales achievements. It is the first BMW model to be available with three different lines: Modern, Sport and Luxury - three distinctive design personalities for the exterior and interior.
The BMW 6 Series was the company's second best-selling model in terms of growth with a 67% increase. Other models that showed positive double digit sales increases included the company's flagship BMW X5 Sports Activity Vehicle (56%), and the BMW X6 Sports Activity Coupé (35%).
The fastest growing premium brand in the world as well as in the Middle East, MINI continues to be popular amongst audiences in Oman. Sales during the first three months of 2013 were led by the MINI Countryman, while the MINI Hatch and MINI Coupe were also strong contributors. Al Jenaibi International Automobiles is currently gearing up to welcome the seventh member of the MINI family - the MINI Paceman, the world's first Sports Activity Coupé - this month. With its active and dynamic elements and smooth design, it is expected to be a popular addition to the importer's portfolio.
Commenting on the company's exceptional performance, Mr. Divyendu Kumar, Managing Director of Al Jenaibi International Automobiles, said: "Customer expectations continue to grow, which means that we cannot rest on our laurels and must constantly evolve to ensure we exceed all expectations. We intend to do this by welcoming beautifully-designed and technologically-advanced new and refined models to our showroom whilst maintaining outstanding levels of customer service. We are excited about what's to come for the rest of the year."
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About Al Jenaibi
Al Jenaibi International Automobiles is the exclusive importer for BMW, MINI, and authorised dealers for Rolls-Royce in Oman. Al Jenaibi has achieved huge success since becoming the exclusive importer for the BMW Group in 2004, Al Jenaibi International Automobiles achieved 33% growth for BMW and MINI sales for 2012 compared to 2011 signalling the strength of the brands in the Omani market.
Al Jenaibi International Automobiles is part of the Suhail Bahwan Group, a multinational diversified conglomerate with interests in consumer products, engineering and construction, manufacturing and industrial products, banking and financial services, information technology, and specialised services. The group, established in 1965, employs over 15,000 people with a multi- billion dollar annual turnover.
For more information please contact:
Pankaj Joshi, Marketing Manager,
Al Jenaibi International Automobiles
Tel: 968-24-567 108, Ext 785
pankajjoshi@suhailbahwanautogroup.com
Zeina Mahfouz, DABO & CO
Tel: +971 (0)506970408
Email: Zeina.m@daboandco.com
© Press Release 2013
