Company to promote Quality Mark & Made in UAE as product of choice globally
Press Release Date: 20th March 2013
Conforming to the highest quality and safety standards for its entire range of products, Micro Automation Industries (MAI), a Dubai-based manufacturer and premium member of the Dubai SME 100, has been awarded the Emirates Quality Mark by the Emirates Authority for Standardization and Metrology (ESMA).
As the only locally manufactured electronic product, MAI's Powermatic products have been meticulously assessed by ESMA, ensuring that they comply with the approved standards, giving consumers that confidence in the products that have EQM. Engineer Mohamed Saleh Badri, Director General of ESMA gave the Quality Mark of conformity agreement to Hazim Al-Hajjaj, Managing Director of Micro Automation Industries.
Aiming to promote Powermatic as a mark of quality 'Made in UAE' product in the international market, all MAI products follow strict quality management system to meet and exceed customer expectations. The Emirates Quality Mark will further elevate Powermatic as a brand with the highest level of both national and international standards.
"Our range of products at Micro Automation, especially the Powermatic products are recognised in the UAE and abroad for their highest quality in performance, packaging and innovation," said Al-Hajjaj. "We are honoured to receive the Emirates Quality Mark from ESMA and we will promote this prestigious mark in the international market through our Powermatic products.
"We will continue to set the bar in providing innovative products that are locally made in the UAE and are exported worldwide. We are looking to work with ESMA Experts to improve our product quality for Safety, performance, packaging, and labelling," he added.
As part of Federal Law No. 28 in 2001, ESMA established the Emirates Quality Mark Award as a benchmark to set the highest possible performance standards as well as ensuring that all products manufactured in the UAE conform to the relevant UAE and or international standards. The Quality Mark is issued to companies and products that comply with strict mandatory standards providing consumers only quality products and services in the UAE.
Powermatic products are recognised in the UAE market and abroad as top quality product for its performance, packaging, and low RMA. All Powermatic products follow a strict quality management system based on ISO 9001-2008 standards and the utmost care Micro Automation provides to exceed customer expectations.
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About Micro Automation Industries:
Micro Automation Industries is a Dubai-based manufacturer of a wide range of cost effective, microprocessor embedded products, Power protection and electronic controllers to consumer and industrial engineering community. Having accumulated expertise over 35 years in the field of engineering design, development, prototyping and manufacturing, Micro Automation has carved a niche as the best in the field of power protection. The credit for its success is owed to its strict quality standards and the utmost care taken to exceed customer expectations. All products of Micro Automation are manufactured in the UAE using the in-house developed product technology and manufacturing process. In 2009, Micro Automation has established a setup in KU Leuven Innovation and Incubation centre in Belgium for Knowledge development and SMT assembly.
Micro Automation was ranked number one in Innovation for 2011 by the Dubai SME 100. It was also recognised as the "Technology Company of the Year" at the Arabian Business Achievement Awards 2008, for its remarkable achievements in the field of engineering design, development, prototyping and manufacturing. In 2008, the company also received the "Best Hardware Product" for its product 'Powermatic', at the Arab Golden Chip Award 2008, in Beirut, Lebanon at the MENA ICT week organised by Arabian ICT association. Micro Automation also achieved strong reviews for its product 'Powermatic' at CeBIT 2007 in Hanover, Germany; and also received Windows Editor's Choice award in 2006 and 2008.
Furthermore, upon the Invitation of the Emirates Competitiveness Council (ECC), Micro Automation took part in the World Economic Forum (WEF) annual Executive Opinion Survey. Its valuable input supported UAE to jump 3 places - from 27 in 2011-20I2 to 24 in 2012-2013 in the Global Competitiveness Report.
About Powermatic:
Powermatic is the flagship product of Micro Automation Industries and the brand name for its line of power protection products and a new concept of multiple power protection for various equipment at home and offices.Powermatic is powered by a built-in microprocessor, designed and developed by Micro Automation, which provides comprehensive monitoring of electrical supply and connecting equipment only when the supply is within safe levels. It provides thorough protection to a wide range of electronic appliances from different types of power disturbances. It carries out comprehensive monitoring of the electric supply and prevents deviated power quality from reaching electrical equipment. In addition, the Powermatic only connects the equipment when the supply is within safe levels. Unlike other solutions available in the market such as surge protectors, which provide one type of protection, the Powermatic offers seven types of protection. These protections are for over voltage, under voltage, under frequency, over frequency, interruption, loose connection, and power surges. Using the Powermatic reduces power consumption, eliminates fire accidents, provides external protection, extends equipment life, reduces maintenance costs, maintains higher efficiency, and ensures quality power.
Powermatic products are recognised in the UAE market and abroad as top quality product for its performance, packaging, and low RMA. All Powermatic products follow a strict quality management system based on ISO 9001-2008 standards and the utmost care Micro Automation provides to exceed customer expectations.
For more information, please contact:
Rose Manaog
Tel: +971 4 39092960
E-mail: rose.m@actionprgroup.com
© Press Release 2013
