MasterCard & Deutsche Telekom launch mobile payments
Angel Dobardziev and Eden Zoller, analysts at Ovum, provided the following view:
"The drive behind Deutsche Telekom's (DT) mobile payments strategy is to create a comprehensive framework that will address many of the challenges in what is currently an incomplete ecosystem. This is a commendable goal. DT is working to ready the market and strengthen its brand association with financial services by becoming a credit card issuer for MasterCard. DT is looking to improve the retail infrastructure for mobile payments by acting as a sales partner for NFC enabled Point of Sale (POS) terminals. It is providing NFC tags for consumers that do not have NFC enabled devices. DT is also taking a considered, phased approach to service roll out, which is no bad thing, starting in Poland this year and Germany in 2013.
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