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Jul 02 2012

MasterCard & Deutsche Telekom launch mobile payments

MasterCard and Deutsche Telekom today announced a European partnership to enable consumers to use their mobile phones as a convenient and secure way to pay.

Angel Dobardziev and Eden Zoller, analysts at Ovum, provided the following view:

"The drive behind Deutsche Telekom's (DT) mobile payments strategy is to create a comprehensive framework that will address many of the challenges in what is currently an incomplete ecosystem. This is a commendable goal. DT is working to ready the market and strengthen its brand association with financial services by becoming a credit card issuer for MasterCard. DT is looking to improve the retail infrastructure for mobile payments by acting as a sales partner for NFC enabled Point of Sale (POS) terminals. It is providing NFC tags for consumers that do not have NFC enabled devices. DT is also taking a considered, phased approach to service roll out, which is no bad thing, starting in Poland this year and Germany in 2013.

"But DT's strategy is very broad and may be challenging to execute well in so many different areas and across the different geographies that DT operates in. DT is also facing increased competition from a growing number of players with similar mobile payment propositions, including Google that, like DT, aims to differentiate with an integrated online and mobile payments service. We also see challenges with DT's business model, which is based on a share of transactions and rental fees - we expect this to be tested by alternative models based on advertising with free services to consumers and merchants."

-Ends-
ABOUT OVUM
Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organizations must support. Ovum is an Informa business.

© Ovum 2012

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