Ovum comments: Ex T-Mobile USA CEO joins Vodafone
Emeka Obiodu, senior telecoms strategy analyst at Ovum believes this appointment will bring much needed mature European market expertise to Vodafone's northern European markets:
"Over the past 3 years, differing market developments have led to a divergence in the performance of Vodafone's operations in northern and southern Europe. A poor economic outlook is weighing down operations in southern Europe whereas, in relative terms, the markets in northern Europe are doing ok.
"Accordingly, his appeal is not so much for what he did or did not do during his time at T-Mobile USA, rather it is about getting someone who understands Vodafone's northern European markets well, and someone who can hit the ground running from the start."
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