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May 30 2012

Ovum comments:Deal with Intel raises Devicescape's market profile

Today, Devicescape announces that its connection manager software, which includes access to its virtual Wi-Fi network, would be embedded in Intel's SmartConnect platform for Wi-Fi enabled devices.

Daryl Schoolar, principal analyst at Ovum believes working with Intel raises Devicescape's market profile, gives it greater credibility and should help it build up its virtual network, which in turn should make its solution more attractive to mobile operators.

"Devicescape has had other notable wins for its Wi-Fi offload solution in the past, such as with MetroPCS and iPass, but none as high-profile as Intel. This deal gives increased market credibility, which should help open other doors for Devicescape, including those of more mobile operators. The increased interest in Wi-Fi offload has driven new players into the market, with Ericsson being the most notable example. Working with Intel will obviously help get Devicescape's application on more devices and grow its hotspot directory. In turn, the bigger the directory, the more high-quality access points Devicescape will be able to provide.

"While this deal is an important step for Devicescape, it isn't the same as working with a tier-1 mobile operator. Intel and computer vendors generally don't run wireless network services. For them, their reputations aren't tied to the quality of the Wi-Fi network. The opposite is true for mobile operators. Their reputations can be easily hurt if they offer their subscribers a substandard network experience. Devicescape needs to leverage its relationship with Intel to improve its virtual network and increase its attractiveness to mobile operators. As Devicescape makes its money through licensing software, the revenue opportunity with cell phones is too big to ignore. Intel is a major step forward, but one that needs to be followed by increased adoption by mobile operators."

-Ends-

ABOUT OVUM
Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organizations must support. Ovum is an Informa business.

To speak to Ovum in regards to this, or any other news story, please contact
Claire Booty in the Ovum press office on +44 20 7017 7916
email claire.booty@ovum.com

© Ovum 2012

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