CTIA 2012: BroadSoft's unified communications solution wins CTIA award
Steven Hartley, analyst at Ovum has the following comment:
"The solution offers a full unified communications experience, making voice, video, business directories, call logs, instant messaging, and presence available on a single interface that spans a user's mobile devices and platforms, including Windows, Mac, iOS and Android. BroadSoft hopes to sign up mobile operators and device makers, who can then offer the solution to their customers.
"But confusion looms in this market. As Ovum's innovation radar shows, several telcos are launching such services. Likewise, many OTT players - such as WhatsApp - are making a push too. But this is a service whose value is tightly tied to scale or interoperability. If providers of such solutions can reach Skype or WhatsApp scale, then they may have a chance. Otherwise, the only route to market success will be in embracing an industry standard such as the GSMA's RCS Joyn."
Ovum provides clients with independent and objective analysis that enables them to make better business and technology decisions. Our research draws upon over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers, giving Ovum and our clients unparalleled insight not only into business requirements but also the technology that organisations must support. Ovum is an Informa business.
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