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Accor holds 2012 road show in the Middle East

Accor hosts its 10th annual Middle East Roadshow which runs from 18th-22nd February 2012. Accor representatives from Europe (Paris, Amsterdam, Vienna, Brussels, Strasbourg), Asia (Thailand, Vietnam & Philippines) and all Middle East countries including Egypt will visit, Jeddah, Riyadh, Doha and Kuwait.

The Accor Middle East Regional Sales team will host a series of workshops, organize meetings with major corporate and leisure agencies and host cocktail dinners in these four cities.

Christophe Landais, Managing Director of Accor ME said: "This 2012, we foresee robust growth for Accor in the Middle East. We started the year on a positive note with our first hotel opening with the Mercure Gold Hotel Al Mina Road Dubai, in January 2012, under a franchise agreement."

"We have a strong development plan with the opening of nine new hotels representing 2,630 rooms this year in the region. The annual Accor Middle East Roadshow is an important initiative for us at Accor as it enables us to meet, interact and exchange ideas with our valued partners and travel companies across the region. This undertaking helps strengthen our relationships with our key partners."

Philippe Seguin, Vice President Sales & Marketing Accor ME, said: "The Middle East region has great potential when it comes to digital online tools. Local residents are one of the most tech-savvy generations in the world. They are up-to-date with the latest technology gadgets and early technology adapters with most young people owning an iPad/iPhone/iPod/Blackberry. Out of the 295 million inhabitants, 85 million are internet users. We aim to train our partner travel agencies to tap into this powerful tool, via an efficient booking system with our geo-localised website, Accorhotels.com Middle East. We live in a digital age and Accor is building its digital presence on all fronts."

The Middle East continues to play an important role in Accor's global growth as a vital outbound market for the region and for international destinations. During the road show across the GCC cities, Accor delegates will present their vast portfolio of hotel brands ranging from Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio and ibis and their 2012 offers to more than 600 leading travel agencies, tour operators and experts."

Accor ME will also host special dinner events to award top key clients in each destination for their great performance in 2011.

With 56 operational hotels representing 12,357 rooms in the Middle East, Accor ME has plans to increase its network to 79 new hotels representing 18,248 rooms by 2015.

-Ends-

Accor ME
Accor ME is one of the fastest growing hospitality groups in the Middle East. Currently, the Group's regional portfolio includes a total of 56 operational hotels representing 12,357 rooms in ten countries. Among the existing global brands ranging from Sofitel, Novotel, Mercure and ibis, new brands such as Pullman and Adagio are emerging as strong players in the region.

With over 25 years of regional experience, Accor ME is the first to establish a training academy. Dubbed as Tamheed - Accor Academie Middle East, the training facility is dedicated to educate and prepare staff at all levels and ensure optimal career development.

Accor
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.

Press Contacts:
Andrea Krenn
Action UAE
Andrea.k@actionprgroup.com
Tel. +971 4 3902974

Ferial Kurimbux
Accor ME
ferial.KURIMBUX@accor.com
Tel. +971 4 377 2501

© Press Release 2012