A complete range of organic Fruit and Vegetables, Fresh Fruit, Fruit Sorbet, Veggie Crisps and 100% Fruit Juices to be introduced at the region's premiere food exhibition
The region's preeminent fresh food company, Unifrutti is launching five unique and exciting products at Gulf Food 2012. Unifrutti has an illustrious track record of being the innovation leader in the fresh food industry, and it continues to set new standards with the new range of products. As the Gold sponsor, Unifrutti's stand at the Gulf Food exhibition is the central attraction of the prestigious industry event.
Speaking at the launch, Mrs. Mariana De Nadai, CEO, Unifrutti Asia said, "We are thrilled to introduce a fantastic range of fresh food to the Middle East market. Green League - a range of organic produce, Fruibet - fruit pulp sorbets in real fruit shells, Unifrutti freshly pressed 100% Fruit Juices with no additives and no colorants - completely natural, Veggie Crips - real vegetable slices, and of course the complete range of Frozen Food and Dairies of Delizia brand. Common to all these new products is Unifrutti's quality assurance that has become an industry standard across all markets."
Unifrutti is the only major fresh food supplier in the Middle East region that commands complete control over farming, shipping, processing and distribution of a wide variety of fresh and exotic food. As one of the largest fruit growers in the world, Unifrutti is respected for managing efficient logistics that ensure longer shelf life of the fresh fruit, and lesser time from farm to shelf. The real goodness of fruit are delivered to each and every consumer.
Mr. Giancarlo De Nadai, CEO, Unifrutti International Holding and a highly respected figure in the food industry, outlined the key ingredients of Unifrutti's consistent success across its 30 year history, "Delivering quality on time will continue to differentiate good suppliers from the rest. Innovation in processing and distribution will be key factors, but what will remain the key asset is integrity of approach and having the right mix of people across the entire value chain. Unifrutti is served worldwide by a highly motivated and skilled staff, in addition, we have an unparalleled network of suppliers built completely on trust. It is these key investments that will continue to deliver long-term dividends for Unifrutti and its stakeholders."
The 5 new and exciting product ranges will be widely available in the region through Unifrutti distribution network. Consumers in UAE will be the first to taste the goodness of Green League, and enjoy a variety of Fresh Juices (Unifrutti Juices), natural Vegetable crisps (Veggie Crisps) and fruit sorbets (Fruibet range) in real fruit shell. Delizia is already distributed widely in KSA, Bahrain, UAE, and Qatar.
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© Press Release 2012
