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Al Ain Dairy Awarded official Superbrand Status for 2012

Al Ain Dairy, the largest dairy producer in the UAE and one of the leading brands in the market has been awarded Superbrands status for 2012 in recognition for its brand excellence in the coveted UAE consumer brand awards.
13th February 2012, Al Ain, UAE - Al Ain Dairy will now take its place alongside the UAE's top brands from across all categories after being shortlisted by the Superbrands Council's which involves a rigorous and highly selective process for choosing top UAE brands. As a result Al Ain Dairy has been voted on by the council which researches companies to identify top companies for its brand awareness and brand value, best practices, reputation and corporate social responsibility and has been awarded official 'Superbrand' status for 2012.

Shashi Menon, COO for Al Ain Dairy, said "Al Ain Dairy is proud to be recognized officially as being a leading brand in the UAE. It is a fitting achievement for the company that has recently celebrated 30 years of being at the forefront the dairy industry. We have enjoyed a significant year from a sales standpoint which tells us that we are the consumer's choice for dairy and juice products. And this year we look forward to not only making some exciting announcements but also we look forward to introducing a range of new products that we are confident our customers will enjoy. 2012 heralds what we are sure to be a very exciting year for Al Ain Dairy and we are absolutely thrilled with our Superbrands status."

Al Ain Dairy will be showcased alongside the UAE's top brands from all sectors in the Superbrands 2012 book which is a yearly tribute the business success stories and brand achievement and will soon be published. Readers will be able to learn more about the Al Ain based company which has long history and a fascinating local story.

With its new Superbrands accolade comes a powerful endorsement of the Al Ain Dairy brand and its best practices as a significant FMCG player in the region. This official recognition symbolizes clear evidence of Al Ain Dairy's brand success and is just the beginning for the company which has ambitious expansion plans in what promises to be a very interesting year.

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Al Ain farms for Livestock Production the largest dairy producer in the UAE and has played an active and influential role in the growth of the UAE's dairy industry. The company has maintained strong market share for three decades by maintaining a tradition of excellence and by providing the highest quality dairy, juice, yoghurts and deserts that are renowned for its quality and freshness. In that process it has built a strong distribution network in the UAE aimed at consistently delivering on customer demand and market requirements. It is constantly upgrading its state of the art plant and production not only to keep which allows them to keep pace with technological advances globally.

As a leading brand and close to its consumers Al Ain Dairy are able to quickly respond to consumer tastes and demands, are rapidly developing further new and innovative products to bring to market. Al Ain Dairy's current portfolio of products include fresh cow and camel milk, long life milks, yoghurts, and both fresh and long life juices.

Recipient of ISO 9001 and ISO 22000 certification Al Ain Dairy strives to prioritize safety, quality and innovation. HACCP compliant (Hazard Analysis Critical Control Points) awarded for consistent quality and food safety standards. Category winner of the coveted Trends and Innovations award for product innovation also awarded UAE Superbrands status in 2012. Al Ain Dairy is also the recipient of numerous Sheikh Khalifa Excellence Awards, as well as the prestigious Emirates Quality Mark. A participating member of the UAE Dairy Association. Al Ain Dairy recycles 50% of its water usage for irrigation purposes and is committed to reducing its carbon footprint.

Contact Information
April Hobbs Public, Relations Manager. Al Ain Farms for Livestock Production , Al Ain. UAE
Telephone: +971 3 7114612 Fax: +971 3 7114617 Mobile +971 50 4378921
Email: april@alaindairy.com Website: www.alaindairy.com

© Press Release 2012