Feb 08 2012 |
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Siemens Headquarters in Masdar City Chosen for Top Architectural Award
UAE - February 8, 2012 -- The new Siemens headquarters for the Middle East region currently being built in Masdar City, designed by Sheppard Robson, has been named winner of the coveted MIPIM Architectural Review Future Projects Awards 2012 in the Offices category. The prize will be awarded at the international real estate event, MIPIM, on March 7 in Cannes, France.
The jury explained their decision for selecting the Siemens headquarters in Masdar City, one of the integrated units of Masdar, saying: "This is a thorough investigation of the design of large floorplate space in an extreme climate, with a well-explained proposition emerging. The ambition for a LEED Platinum rating means the project will be followed by many designers and clients with great interest."
The new headquarters building is part of a long-term strategic partnership between Masdar, Abu Dhabi's multifaceted renewable energy company, and Siemens to develop and utilize key energy efficient technologies. The building, commissioned by Masdar, designed with strong oversight by Siemens Real Estate, will meet the highest requirements in terms of architecture, energy efficiency and equipment - potentially resulting in a 45% reduction in energy consumption and a 50% reduction in water consumption (compared with the international acknowledged ASHRAE standard.)
For Siemens in the Middle East, the recognition of this award further underscores the growing importance throughout the region of building new structures with energy efficiency in mind. "We clearly see that there is a very thoughtful, growing mindset to keep building in an energy efficient way. It is important to receive this recognition and help sustain more efforts like this throughout the region," said Joachim Kundt, CEO of Siemens Lower Gulf Region.
Dr Sultan Ahmed Al Jaber, the CEO of Masdar, said, "This award is a testament to the innovative and sustainable architectural design that Masdar promotes. Sustainability is an integral part of Masdar's core values as we seek to help transform Abu Dhabi from a fossil-fuel based economy to a knowledge-based one. Masdar City is a place where businesses can thrive and innovations can flourish and this building will serve as a model for sustainable cities across the world, pioneering best practices in sustainable urban planning, design and development."
Mark Kowal, Partner and Head of Offices at Sheppard Robson, said, " Siemens Middle East Headquarters was designed from the inside out - led by the ambition to achieve efficiency, rather than a predetermined aesthetic, the resulting building is both commercially successful and environmentally sound: a truly sustainable solution aligned with Masdar's vision for the low carbon city."
The MIPIM Architectural Review Future Projects Award in the office category recognizes the contribution that the new building will make to its context in terms of urban design and its human qualities, as well as the attributes of the building, particularly in enhancing workplace productivity.
The Siemens headquarters building will perfectly fit into the concept of Masdar City, an emerging global hub for renewable energy and clean technologies. A special economic zone, Masdar City is a model for sustainable urban development regionally and globally, as it delivers the highest quality of living and working environment with the lowest possible ecological footprint, all in a commercially viable development. At full build-out Masdar City will have residential, retail, offices, research and development facilities, leisure and hospitality areas. The city is expected to host 40,000 residents and 50,000 commuters at peak periods.
Masdar City has already attracted an impressive list of partners, who are themselves technology leaders in their fields. In support of the strategic partnership, the Siemens Middle East headquarters in Masdar City will become operational in 2013.
-Ends-
About Masdar
Masdar is Abu Dhabi's multi-faceted initiative advancing the development, commercialisation and deployment of renewable energy technologies and solutions. The company serves as a link between today's fossil fuel economy and the energy economy of the future - developing the "greenprint" for how we will live and work tomorrow. Backed by the stability and reputation of the Mubadala Development Company, the strategic investment company of the government of Abu Dhabi, Masdar is dedicated to the emirate's long-term vision for the future of energy. For more information about the Masdar Initiative, please visit: www.masdar.ae
Stay connected: facebook.com/masdar.ae twitter.com/masdar
About Siemens
Siemens
AG (Berlin and Munich) is a global powerhouse in electronics and electrical engineering, operating in the fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily for cities and metropolitan areas. For over 160 years,
Siemens
has stood for technological excellence, innovation, quality, reliability and internationality. The company is the world's largest provider of environmental technologies. Around 40 percent of its total revenue stems from green products and solutions. In fiscal 2011, which ended on September 30, 2011, revenue from continuing operations totaled €73.5 billion and income from continuing operations €7.0 billion. At the end of September 2011,
Siemens
had around 360,000 employees worldwide on the basis of continuing operations. Further information is available on the Internet at: www.siemens.com.
Press contacts:
Masdar - Taryam Al Subaihi
Email: press@masdar.ae
Phone: +971 2 653 3333
Siemens
- Ralf Distler
Email: Ralf.distler@siemens.com
Phone: +971-4-366-0044
Sheppard Robson - Anna FitzGerald
Email: Anna.FitzGerald@SheppardRobson.com
Phone: +44 (0)20 7504 1737
© Press Release 2012
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