Jan 27 2012 |
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Ford ME sales surge 50%; up 35% in UAE
By Abdul Basit 27 January 2012DUBAI -- Ford Middle East has achieved a 50 per cent sales growth in 2011 in its Ford and Lincoln brands, top officials of the company said at a news conference in Dubai.
UAE sales posted a 35 per cent growth for last year, they said, adding that the same level of growth is expected to be maintained in 2012.
Sales in the country crossed the 9,000-vehicle mark last year while GCC sales were around 67,000 vehicles, Ford Middle East managing director Larry Prein told Khaleej Times.
"Consumers' perceptions about Ford continue to strengthen, thanks to our ongoing introduction of new products that are leading in quality, fuel efficiency, safety, smart design and value, and this is evidenced by the outstanding achievements we registered in 2011," he said.
"Our performance in 2011was truly remarkable thanks mainly to our strong product lineup and the tireless commitment of our dealers to the business and their investments in growing their networks while delivering on customer satisfaction initiatives. 2011 has been a landmark year for us despite a relatively flat industry in the main markets," Murad said.
In the UAE, Ford and Lincoln sales posted a growth of 35 per cent in 2011 in which passenger cars recorded a 50 per cent growth. Best-sellers included the Taurus, Mustang, Fusion and Ford's all-new small car, the Figo.
Meanwhile, trucks and SUVs registered a 20 per cent increase, driven by increased demand from the Edge, Escape, the new Explorer, Expedition and F-Series trucks. Lincoln's new-gen crossovers, the MKX and MKT, were also among the well-performing models in the UAE having achieved a double-digit growth.
This year, Ford sees further expansions and additional facilities in the region, including an office setup in Saudi Arabia's capital, Riyadh. Other expansions are also planned in Iraq and other parts of the region.
Ford also remains steadfast in reinvigorating and intensifying its customer service and after sales programme, with high focus on dealer training programmes in technical as well as skills areas.
"As we look to 2012 and beyond, we will work relentlessly with our dealers to provide service excellence and enhance the ownership experience for Ford and Lincoln customers," Murad said.
© Khaleej Times 2012
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