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Arab media lab project and Canon support workshop for budding filmmakers in Morocco

Arab Media lab project promoting the Moroccan digital cinema as a new creative tool

The lab organizes a series of DSLR workshops to show the modern techniques and powerful functionalities of Canon 5D and 7D cameras to film students and enthusiasts...
Arab media lab project and Canon Middle East, have announced that young filmmakers, film students and film enthusiasts were given an exclusive opportunity to produce a film clip using the latest in digital filmmaking technology and modern film making techniques during the recently concluded three-day "Digital Marrakech 2" film making workshop sponsored by Canon Middle East in Marrakech, Morocco. Organised by Arab Media Lab Project/Digital Marrakech, the workshop was conducted by German artist and filmmaker Sandeep Mehta, Produced by Abdelaziz Taleb and Abdellatif Benfaidoul, while Canon Middle East provided the Canon 5D Mark II and 7D cameras that were used by the participants.

Mai Youssef, Corporate Communications Manager, Canon Middle East, said: "The filmmaking workshop provided an excellent opportunity for young talents to learn from an accomplished filmmaker, while being acquainted with the exciting array of functionalities made possible through Canon's latest range of digital filmmaking devices. Workshop participants were certainly greatly impressed with the performance of the Canon 5D and 7D cameras as well as the powerful features that they bring to the film industry. Moreover, the young filmmakers appreciated how Canon's digital filmmaking technologies allow them to produce their own films even with a limited budget and tight schedule. Our support to the workshop is part of Canon's corporate social responsibility program and in line with our corporate philosophy of Kyosei, which drives us to live and work together for the common good."

As the Arab Media lab directors explain: "The Main goal we are trying to fulfil with this activity is to encourage and stimulate the visual experimentation in the country which will lead to a huge amount of produced works, and the birth of new filmmakers, new talents and a new Moroccan Cinema. And only Digital tools will allow all this to happen."

The workshop discussed the state-of-the-art features of the Canon 5D and 7D cameras that make it an invaluable tool for both professional and amateur filmmakers to produce work in full HD. The workshop covered key aspects of filmmaking such as pre-production, production and post-production; screenplay development; storyboard preparation; filming; and editing. Under the guidance of Sandeep Mehta, participants of the workshop were able to produce a film clip that they completed within three days using the Canon 5D and 7D cameras.

Canon Middle East, a subsidiary of Canon Europe, is the regional headquarters for Canon in the Middle East and North and East Africa and is based in Dubai, UAE. Canon has been doing business in the Middle East for more than 40 years through distributors and partners, gradually building a solid customer base and significant market share in the region. Following the opening of a representative office in Dubai in 1998 to help channel partners with additional on-the-ground support, Canon went on to establish a full subsidiary with extensive logistics facilities in 2001.

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About Canon Middle East:
Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe, is the regional headquarters for Canon in the Middle East, North Africa and East Africa and is based in Dubai, UAE. Canon has been represented in the Middle East for more than 40 years through distributors and partners that have successfully built a solid customer base and significant market share in the region.

In 1998, Canon set up a representative office in Dubai to help partners deliver even more with additional on-the-ground support. By 2001, Canon had transformed into a full subsidiary with extensive logistics facilities, and in 2002 moved into its spacious new head office at Dubai Internet City with its rapidly growing staff. As of January 1st, 2005, Canon North Africa S.A.S. (CNA) based in Paris became a 100 per cent owned subsidiary of Canon Middle East and oversees French speaking African countries. Canon Middle East further expanded its area of responsibility to include East African markets in June 2011.

CME today manages sales, marketing and technical support activities across 45 countries in the Middle East, including Saudi Arabia, Egypt and the UAE, as well as East African and French-speaking African countries.

For more information please contact:
DNA Communications
P.O. Box: 191117, Dubai
T. 00971 4 3988490
F. 00971 4 3988491
E. info@dnacomm.com
W. www.dnacomm.com

© Press Release 2012