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Exhibition industry steps up use of modern technology to drive visitor footfall

AIMS witnesses surge in demand for state-of-the-art digital signage solutions by exhibitors and event organizers

Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, has noted a surge in demand for its specialised digital signage services within the exhibition industry in 2011, as exhibitors and event organizers now increasingly depend on state-of-the-art technology to stand out and differentiate themselves from the competition and ultimately drive visitor footfall. Sophisticated digital signage technology has emerged in the past year as a highly popular medium to attract the attention of trade visitors during major industry events, as it empowers exhibitors to create personalised and dynamic signage content that is now becoming an industry standard.

AIMS pointed out that during the last edition of GITEX Technology Week in Dubai it was contracted by high-profile clients such as Dubai Municipality , Sharp and Qualcomm for various exhibition-specific implementations, which included developing a range of custom-built interactive applications and using state-of-the-art SCALA technology to create personalised content.

For instance, for Dubai Municipality , AIMS created a kiosk in the shape of an iPhone that was equipped with an interactive touchscreen and a camera that automatically uploaded photos to the "iDubai" Facebook fan page. Whereas for Sharp Middle East, AIMS developed an original marketing concept creating a customised VIP Majlis that attracted target audiences with its engaging features through the interactive screens and applications. The installation for Qualcomm included a multi-screen wall that displayed Qualcomm product information and other relevant content. The screens were activated using a touch sensor, while the content was managed using SCALA software.

AIMS expects the exhibition industry to remain a key growth catalyst for digital signage solutions in light of the changing attitude of exhibitors, who are now taking advantage of advanced technologies to cater to their marketing and advertising needs.

Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE, said: "Modern digital signage is increasingly becoming a standard platform in exhibitions as we have consistently proven that it can deliver optimum returns for exhibitors. The extremely high level of creativity and innovation that we bring to the table has certainly convinced exhibitors and event organizers of the unrivalled value of digital signage. Majority of exhibitors who approach us look for greater control over the signage content and expect to achieve a distinctive 'wow' factor for their campaigns. Taking advantage of the latest SCALA software, AIMS has successfully developed and deployed numerous campaigns that cater to these specific demands of exhibitors. Technological advances have certainly played a key role in creating greater interest in exhibitions and ultimately driving visitor footfall."

AIMS has been taking advantage of the latest advances in digital signage technology to create compelling and dynamic content that can be remotely controlled, making it a more economical and practical alternative to conventional static signage. Moreover, exhibitors have been impressed with the high level of interactivity that digital signage solutions offer with the use of touchscreens to present information about their products and services.

AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.

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About AIMS:
Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client's message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.

AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.

AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.

For more info:
DNA Communications
P.O. Box 191117
Dubai, UAE
Tel.: 04 3988490
Fax: 04 3988491
Email: info@dnacomm.com
Website: www.dnacomm.com

© Press Release 2012