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Dubai International Boat Show Confirms Record Number Of World's Leading Superyacht Builders

Finest Luxury Boat Builders Among the Stars of the 20th Anniversary Show

The Dubai International Boat Show, the Middle East's largest and longest running leisure marine event, confirmed today that a record number of Superyacht Builders Association (SYBAss) members will be part of the show's 20th anniversary celebrations. Running from 13 - 17 March at the Dubai International Marine Club - Mina Seyahi, the event organiser, Dubai World Trade Centre , announced that an unprecedented 11 members have already booked their space, with even more expected in the coming months.

Among the prized names, Abeking & Rasmussen, AMELS, Benetti, CRN, Feadship, Fincantieri, Heesen Yachts, Lurssen, Oceanco, Sanlorenzo and Trinity Yachts will all showcase their latest yacht models and designs. The dedicated SYBAss Pavillions have been further enhanced for the 20^th Anniversary after the highly successful launch in 2011, set in the heart of the show within the Marina Display Area.

For the best known and most respected names in superyacht circles, the event is synonymous with success. "It comes as no surprise to us that the 20th Dubai International Boat Show is attracting so many world class superyacht builders. For Lurssen, the event has always been an excellent opportunity to showcase our most innovative and sophisticated yachts and introduce the brand to an equally sophisticated audience. This is not only the most important marine industry event in the Middle East, over 20 years it has become a must-attend event for global players," said Michael Breman, Sales Director, Lurssen Yachts.

Helal Saeed Almarri, CEO of Dubai World Trade Centre added: "The Dubai International Boat Show is known for the range and reach of its high calibre international exhibitors and the event has become the most accurate gauge and effective driver of the regional marine market. The show brings together buyers, builders and distributors from around the world and joins some of the highest net worth individuals with some of the most luxurious boats and yachts available."

Alongside the SYBAss Pavillion collection Dubai International Boat Show will host more than 750 international and regional exhibiting companies and brands. Leading shipyard Westport makes a welcome return, while North Africa's latest shipyard, Koot yachts, is among the many first time exhibitors including such well-known names as Al Rubban and AM Shipyard. Key exhibitors including Al Shaali Marine, ART Marine, Aquaspeed, Azimut, Cummins, Emirates Boats, Gulf Craft - who are celebrating their 30^th anniversary - Princess Yachts and Sunseeker also ensure that the 2012 Dubai International Boat Show will be the most successful yet.

A strong international presence is a key theme in 2012. Exhibitors from more than 40 countries will be taking part including debut appearances from several new nations from as far afield as Madagascar and Tunisia.

"The exclusive location, select set-up and high profile visitors of the Dubai International Boat Show give us the perfect opportunity to promote our yachts and reach local and worldwide potential buyers. Oceanco is pleased to support the event again and will be showcasing in preview some of our latest yacht scale model concepts at the 20th Anniversary of the Dubai Show," said Marcel Onkenhout, CEO, Oceanco

Other key segments of the show and complimenting the SYBAss Pavillion is the Superyacht Boulevard, exclusively reserved for the showcasing of superyachts of 25 metres and above; the Marina Display Area, comprising of the largest on-water display in the Middle East; Luxury Supplies & Services housing the finest luxury fixtures and fittings from around the world; and Equipment Supplies & Services, an indoor area filled with exhibitors specialising in products essential to the supply and servicing of the leisure marine industry.

The hugely popular Supercar Promenade returns to the show for its second year and brings with it a showcase of limited edition models and the finest examples of engineering prowess available on four wheels.

The Dubai International Boat Show welcomes back for the third consecutive year, one of the world's most elite watch brands, Officine Panerai as a supporting partner and also for the third year in a row, Mercedes-Benz is supporting the event as the official show car. Meanwhile, leading private jet manufacturer, Bombardier joins the show as a major sponsor for the first time.

The 20^th anniversary of the Dubai International Boat Show will be held at the Dubai International Marine Club - Mina Seyahi from 13 - 17 March 2012 and will open to trade visitors and the general public from 3:00pm - 9:30pm daily.

-Ends-

About Dubai International Boat Show:
www.boatshowdubai.com
Dubai International Boat Show, the most trusted and established marine industry exhibition in the Middle East, is a showcase of yachts and boats from both local and international builders together with the latest innovations in marine equipment and accessories. The multi-award winning show showcases the latest leisure boats, equipment and associated services in the Middle East. Exhibitors include both local and international boat manufacturers as well as the latest innovations in marine equipment and supplies. More than 23,000 international and local visitors attend including key buyers from Kuwait, Qatar and Saudi Arabia

About Dubai World Trade Centre (DWTC)
www.dwtc.com
As the organiser of GITEX Technology Week, Dubai World Trade Centre offers more than 32 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.

Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors.

About SYBAss
www.sybass.org
The Superyacht Builders Association (SYBAss) unites and represents the world's leading builders of large yachts and exists to facilitate communication between members and their clients and the wider industry.

For more information, please contact:
Wallis Marketing Consultants
Tel: +971 (0)4390 1950
sarah.cowell@wallis-mc.com

Kurt Parry
PR Manager
Dubai World Trade Centre
Tel: (+9714) 308 6124
Kurt.parry@dwtc.com

© Press Release 2011