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Dec 12 2011

Good Apple: 55% of MENA's Internet Population Use Apple Mobile Devices

Apple's iPad, iPhone and iPod Touch lead with majority market share

DUBAI, UAE, 12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple's significant market share in Middle East North Africa (MENA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 55.8 percent of the MENA e-mobile population.



Apple MENA Market Share

7.3 million Internet users, attributing to 55.8 percent of the MENA e-mobile population, used leading Apple mobile devices such as iPhone, iPad and iPod Touch, in the month ending October 2011. Apple has the greatest market share in Saudi Arabia, used by 64.5 percent of the local e-mobile population. In Egypt, iPad scored the highest share with 28.7 percent of the local e-mobile population using the device.



Top Manufacturers of Mobile Devices

In the month ending October, 9.1 million e-mobile users, accounting for 69 percent of the MENA e-mobile population, used mobile devices manufactured by Apple, RIM and Nokia. Blackberry ranked third with a 7.6 percent share while Nokia rounded off the list with a 5.3 percent share.



Notes

Information generated for this document is based on Effective Measure's mobile data on MENA's online population in the month ending October 2011.

The MENA countries measured:

GCC - Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE

Levant - Iraq, Jordan, Lebanon, Syria

North Africa - Algeria, Egypt, Libya, Mauritania, Morocco, Tunisia

-Ends-

About Effective Measure
Effective Measure is the leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Our products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.

For more information on this topic, or an interview request with a digital specialist, contact Effective Measure Marketing Executive, Sheeda Cheng at media@effectivemeasure.com

© Press Release 2011


© Copyright Zawya. All Rights Reserved.


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