• Home
• News Article

Edible arrangements all set to bloom in Al Ain

Al Ain (UAE): Wednesday 7^th December 2011: Edible Arrangements are proud to announce the opening of their first store in Al Ain!!

Edible Arrangements is an American based franchise which was founded by CEO & President Mr Tariq Farid who turned this unique concept into the fastest growing franchise in the US with over 1093 stores internationally, including South America, Europe, Middle East, South Asia and Far East.

The concept behind Edible Arrangements is simple! The gifting of flowers and chocolates became a cliché, therefore consumers were looking for unique and innovative gifting items. That's when Mr Tariq Farid started experimenting and came up with a healthy, fun, spontaneous idea of delicious fruit bouquets and fruit arrangements that resemble floral arrangements. The fruit bouquets are made from a variety of fresh fruit including strawberries, pineapple, melons, oranges, apples and dates just to name a few.

The gift baskets are made with the highest fruit quality, additionally providing the option of dipping the delicious fruit in gourmet Belgian chocolate before coating it in either crushed pistachio, almonds or coconut.

Edible Arrangements bouquets add class and perfection to any occasion, be it engagements, weddings, Ramadan, Eid, anniversaries, corporate events, business meetings or employee appreciation occasions.

Businessman Mr Mohammed Al Khazraji decided to open the franchise in Al Ain after discovering the brand through his friend who couldn't stop talking about how amazing the Edible Arrangements® concept was, especially for the niche Arab and Expatriate society. Mr Mohammed Alkhazraji says: "I am delighted to play a part in bringing such a well recognized brand to Al Ain. I believe this unique concept and philosophy will be incredibly successful in this market.

People around Al Ain are already so excited and supportive about this innovative idea that I am already planning to open more branches in other parts of the district".

Edible Arrangements Al Ain have already started to participate in local community campaigns like Breast Cancer Awareness week which was hosted at the New Al Ain Mall expansion a few weeks back. The audience was taken by surprise when survivors of Breast Cancer were presented with the yummy Fruit Bouquets as a token of appreciation by Mr Mohammed Al Khazraji. Miss Maryam Nihad an excited local resident of Al Ain said "When I saw the ladies on stage receiving the cool looking bouquets I really wanted some too! I can't wait for the Edible Arrangements store to open in Al Ain. My friends would love it if I surprised them with this great idea!".

The new Edible Arrangements store is opening in the new Al Ain Mall Expansion and is at the entrance of the new Jumeirah Hotel, which is attached to the mall.

-Ends-

About Edible Arrangements:
Edible Arrangements® International Inc;- is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts. Founded in 1999 in East Haven, CT by Tariq Farid, Edible Arrangements® have earned the 27th spot on Entrepreneur Magazine's "2008 Hot 100 List of Fastest-Growing Businesses in America." Edible Arrangements Mr Tariq Farid was named Entrepreneur of the Year in 2009 by the International Franchise Association. In 2009 Mr Tariq Farid was awarded the Ernst & Young Entrepreneur of the Year. With over 1,093 locations worldwide, Edible Arrangements® is rapidly expanding across the United States, Canada, Puerto Rico, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Italy, Hong Kong, China, India and Turkey.

You can find further information about us on www.ediblearrangements.ae as well as Facebook under 'Edible Arrangements UAE'.

Contact:
Sam Malik
Dubai Tel: +971 55 838 0566
London Tel: +44 7912 301 114
Email: Sam@ThePRProfessionals.com

© Press Release 2011