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Alwaleed Foundation Supports Ministry of Labor Unemployment Awareness TV SR10M Campaign

Prince Alwaleed: "Significantly advancing Saudi youth employment continues to be one of the Foundation's ultimate goals"
Alwaleed Bin Talal Foundation chaired by HRH Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud, and vice chaired by HH Princess Ameerah Al-Taweel, in partnership with The Ministry of Labor (MOL) announced on December 3rd 2011 the launching of the "Kingdom of Saudi Arabia Unemployment Awareness TV Campaign" campaign will have a duration of 9 months. Rotana was the first company approached by MOL to support this initiative.

Prince Alwaleed commented: "Significantly advancing Saudi youth employment continues to be one of the Foundation's ultimate goals."

Alwaleed Bin Talal Foundation and Rotana Media Group are proud to be the chosen MOL media partners on this campaign, and to do their part to effectively execute King Abdullah Bin Abdulaziz's vision to improve, develop, and benefit the women and men of Saudi Arabia.

The SR10M campaign is running on three Rotana Channels: Rotana Khalijia, Rotana Cinema and Fox Movies. The Awareness TV Campaign supporting MOL's is aligned with Alwaleed Foundation's long term commitment to solving the unemployment issue. In line with the Saudi governments' initiative towards Saudization and improving the employment rate for its citizens, Kingdom Holding Company ( KHC ), chaired by Prince Alwaleed currently has 93% Saudi employees.

The Awareness Campaign is a complimentary program to the MOL's aggressive efforts to increase Saudi employment which commenced with the Nitakat and Hafez schemes, as well as the new Tawteen and Ta'neeth programs. During 2012, MOL plans to announce more innovative initiatives to address more of the major unemployment issues and obstacles facing Saudi Society.

The Campaign aims to transform the mindsets of the audience through highlighting some of the causes of unemployment in Saudi society in its messages, such as the lack of trust in female employees ability to join the private sector, corporations not tapping into or recognizing Saudi talent, the stigma attached to blue color jobs, the lack of investment in the Saudi work force or training programs; as well as, the Saudi Youth's lack of trust in their ability to climb up the corporate ladder.

Prince Alwaleed and Princess Ameerah received HE Eng. Adel Mohammed Faqeih, Minister of Labor. During the meeting, Alwaleed Foundation and MOL reached an agreement to launch "Kingdom of Saudi Arabia Unemployment Awareness TV Campaign." The meeting was attended by Dr. Walid Arab Hashem, Vice Chairman of Rotana Group, Mr. Fahad Alsukait, CEO- Rotana Group, Ms. Heba Fatani, Senior Executive Manger Corporate Communications Department and Dr. Nahla Alanbar, Private Executive Assistant to HRH the chairman.

In 2008, the late Minister of Labor HE. Dr. Ghazi Algosaibi visited Kingdom Holding Company and commended Prince Alwaleed and KHC for continuously incorporating, developing and hiring Saudi nationals.

The Alwaleed Foundation encourages and supports organizations, studies, and academic centers focusing on empowering Saudi women, alleviating poverty, upgrading services provided to the population, and other social infrastructure issues that face the country. The Foundation also supports the following projects for the empowerment of women that includes the Al Faisaliah Women's Charitable Society, "Seleslah" to support handicrafts and the women involved in the work. This project has grown during the past six years to become the center that trained and employed 150 women.

Other projects include Hirfa and Fatat Alihsa Society that supported more 400 women. Moreover, The Foundation supported the initiative to increase the awareness of the legal and human rights of women, according to the laws of Saudi Arabia in partnership with Alhadina alqanuniya project, Mawada organization. In addition, it also monitors the labor market's requirements and selected vocations that Saudi women specialize in by partnering with other centers and associations in to finance thee programs for 300 women.

Furthermore, the Foundation supported a vocational IT program for the blind, to help 144 people. A major track for the Foundation is long term commitment to Saudi Women development through projects ranging from the health sector activities to educational initiatives and to female training-to-employment programs.

As an extension of Prince Alwaleed's commitment to philanthropic causes, the "Alwaleed Bin Talal Foundation," obtained its license in 2009 from the Ministry of Social Affairs. In the past 30 years of charity and humanitarian work HRH has donated more than SR9 billion to these causes.

Links to the ads:
http://tawteen.mol.gov.sa/TestimonialsDetails.aspx?id=47
http://tawteen.mol.gov.sa/TestimonialsDetails.aspx?id=49
http://tawteen.mol.gov.sa/TestimonialsDetails.aspx?id=52

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© Press Release 2011