Dec 07 2011

Splash launches two new stores to celebrate UAE National Day

Splash launches two new stores to celebrate UAE National Day
Launched to mark UAE's 40th anniversary celebrations on the 2nd of December and to further strengthen its growing portfolio in the region, Splash opened two new stores in Outlet Mall, Dubai and Bawabat Al Sharq Mall, Abu Dhabi. The multi-brand format with a cosmopolitan look and feel of the two stores will cater to various age groups of chic and stylish audiences and up the ante in terms of customer engagement and satisfaction.

Excited about the growing brand portfolio Raza Beig, CEO, Splash, said, "Splash has always tried to be within reach of its consumer past, present and future and each of our store locations are strategically identified keeping in mind the fashion quotient of the audiences. Our store in Abu Dhabi is located in the up and coming affluent Baniyas district which is home to a large Arab population allowing us to tap into a new market while Outlet Mall provides an opportunity to tap into the value conscious yet fashion-savvy market."

The Bawabat Mall store follows the "boutique" concept format which has been successfully explored by the brand in its Dubai Mall, Ibn Batuta and Al Ghurair stores and is also the new store strategy going forward. The format is very trend oriented, highlighting similar collections which make navigation and shopping in Splash stores an enjoyable experience. The Outlet Mall store on the other hand features a wide selection of different Splash brands at great prices.


About Splash:
Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 140 stores and 50 brand stores across 10 countries.

With an eye for the latest global trends, Splash captures the essence of fashion in everyday life. The brand has connected with its audiences through collection, emotion and attitude thus carving a niche for itself as one of the most successful local players in the region's high-street fashion category. Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit the customer's every lifestyle need.

In-house designed collections include favorites like Ms, Nexus, Retro, ZYNC and Scarlet while Splash's international portfolio comprises international brands like Lee Cooper (European denim brand), Arrow (American Apparel brand), Bossini (Hong Kong based leisurewear brand), Kappa (Italian sports brand), Maui & Sons (Californian surf & lifestyle brand), UMM (Italian Music Inspired Brand), Zodiac (the Business shirt & Tie brand) Smiley World and Barbie among others.

A brand which constantly believes in raising the bar, Splash is acknowledged as a trendsetter in the region. The Splash Fashion Show held twice every year is by far the most popularly awaited event in the social calendar of the region. Another first for the brand and in the region is the Splash Limited Edition 2011 Calendar launched in January 2011.

Splash has received several significant industry accolades that include being awarded the recent "Superbrand" status 2011 which is twice in a row for the brand. Also listed in Forbes Arabia's "Top 40 Arab Brands" list, Splash has also been awarded by Dubai Customs for being the highest importer of readymade garments in the UAE. A winner of several marketing awards of great significance over the years, Splash has recently won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.

For more details visit Splash's website www.splashfashions.com

For further details please contact:
Name: Ms. Udita Singh
Designation: PR Manager
Address: Splash Gulf LLC, PO Box 26881, Dubai, UAE
Telephone No: 04 8094776
Email: Udita.singh@cplmg.com

Issued on behalf of Splash by Matrix Public Relations.
For editorial information please contact:
Neiroz Khalil- neiroz@matrixdubai.com
Iffat Al Gharbi -iffat@matrixdubai.com
Tel. +9714 343 0888

© Press Release 2011

© Copyright Zawya. All Rights Reserved.

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