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Emaar Properties presents colourful Downtown Dubai Parade to celebrate the sterling achievements of UAE

•Spectacular floats & entertainment activities to mark UAE's 40th National Day celebrations

•In collaboration with the Dubai Events & Promotions Establishment
Dubai, UAE; November 29, 2011 - The sterling achievements of the UAE in the past 40 years and the country's vision for the future will be the theme of the colourful Downtown Dubai Parade, National Day to be organised by Emaar Properties at its flagship development on December 3, 2011.

The celebration, organised in collaboration with the Dubai Events & Promotions Establishment ( DEPE ), mark Emaar 's tribute to the nation on the occasion of the 40^th UAE National Day.

Integrating the dynamism of the UAE's development with the richness of the Emirati heritage, the Downtown Dubai Parade, National Day features floats, cultural and heritage activities, arts, and music that resonate to the 'Spirit of the Union.' The parade will traverse down the Emaar Boulevard in Downtown Dubai, described as 'The Centre of Now.'

Mr Ahmad Al Matrooshi, Managing Director, Emaar Properties , said: "The UAE has achieved tremendous progress in the past 40 years led by the country's visionary leadership. Putting the welfare and education of the people as the foremost priority, our leaders have set a solid platform for people from all over the world to come, live, work and enjoy a world-class lifestyle.

" Emaar Properties is saluting the spirit of solidarity that marks our nation, and the vision of our leadership through the Downtown Dubai Parade, National Day which integrates all the remarkable achievements of the UAE in the past four decades. Downtown Dubai, featuring global icons that reflect the civic pride of our nation, is a perfect example of how the UAE fosters ambitious developments that energise the economy."

Laila Suhail, CEO of Dubai Events and Promotions Establishment , said: "On the occasion of the 40th UAE National Day, we feel proud of our country that enjoys a global reputation due to the wise leadership and ambitious visions of its leaders. We are delighted to support Emaar in organizing the Downtown Dubai Parade which embodies the national spirit of all Emaratis and reflects the patriotism and loyalty to their country and its founders."

" DEPE is committed to creating a festive atmosphere in Dubai during all occasions by organizing events related to each occasion. The establishment also facilitates the work of other entities and government departments to create prestigious events. Our cooperation with Emaar in this parade is part of a mutual and continuous cooperation throughout the year including different projects and events. The parade is also part of a series of events related to the UAE National Day that we are organizing in Dubai in cooperation with different partners," she added.

The pageantry of the Downtown Dubai Parade, National Day will be marked with five themed floats that represent the traditional culture and heritage of the UAE; the country's achievements and its iconic monuments; the cultural diversity of the country; and a tribute to the country's progress.

From December 1 to 3, Emaar Boulevard will also host to one of the most-awaited lifestyle events, the Emirates Classic Car Festival, featuring classic cars and classic motorbikes, in addition to several colourful classic car and motorbike parades. The public can also vote for their favourite vehicle to be showcased by classic car collectors from across the region.

The UAE National Day celebrations will also include a strong array of traditional entertainment activities in addition to shopping promotions at The Dubai Mall and Souk Al Bahar.

Downtown Dubai's attractions include Burj Khalifa, which also features At the Top, Burj Khalifa, the world's highest observation deck with an outdoor terrace; The Dubai Mall, the world's largest shopping and entertainment destination; The Dubai Fountain, the world's tallest performing fountain; world-class residences; commercial offices and the Emaar Boulevard, a 3.5 km boulevard lined with retail and F&B attractions.

-Ends-

For more information, please contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller
(+9714) 4507 600
k.home@asdaa.com, n.william@asdaa.com

© Press Release 2011