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Sony and Darwish Technology Showcase Latest Line-up of Hospitality Solutions in Doha

Doha-Qatar: 27 November, 2011 - Sony, the leading consumer electronics brand, held a seminar highlighting Sony's hospitality solutions, including its range of BRAVIA Hotel interactive televisions. The seminar brought together key industry stakeholders including hoteliers, hotel chains, system integrators and consultants in Qatar.

Organized in collaboration with Sony's exclusive distributor in Qatar, Darwish Technology, the seminar was held on 23 November, 2011 at Doha's Four Seasons Hotel and featured exclusive exhibits of Sony Guest Room Solutions and Sony Professional Solutions.

Mr. Anand Mathur, General Manager, Sony Gulf said: "We are delighted to introduce our line-up of the latest hospitality solutions to our business partners in Qatar. The comprehensive line-up from Sony, with its stylish design features, will be the pride of many design conscious hotel lobbies, guest rooms and business centres."

The BRAVIA Hotel interactive series boast screen sizes ranging from 22-inch to 55-inch and includes the 2011 edition of BRAVIA LED TVs and 3D LED TVs. Available in 32-inch, 40-inch and 46-inch screen sizes, the LED TV hospitality series has innovatively integrated features such as an LED clock and bathroom speaker connectivity.

A highlight of the showcase event was Sony's 3D solutions packages, which feature 3D BRAVIA LED Hotel TV series in 40-inch to 55-inch screen sizes. These would offer hotel guests a superior entertainment experience through extending their in-room entertainment options to include PlayStation 3 (PS3) and Sony 3D Blu-ray disc players.

The Sony seminar additionally offered a first-hand experience of the increased levels of comfort and entertainment provided by Sony's Guest Room Solutions, which include Sleek 2, a new life-style Hi-Fi multimedia system, bed-side iPod dock clock radios, media hubs for connectivity to devices and 10-inch digital photo frames.

Mr. Ziad Asmar, Executive Director of Darwish Technology said: "Our partnership with the world's leading technology brand, Sony, spans six decades of successful milestones and benchmarks. This seminar highlights Sony's pioneering products and services for a key industry in Qatar seeing as how this innovative line-up will help improve hotel's digital platforms and, consequently, enhance quality services provided for their guests."

As part of the seminar, Darwish Technology the leader AV System Integrator in Qatar displayed new products and services from Sony Professional Solutions for the hospitality industry that encompass digital signage, security systems and video conferencing systems.

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About Darwish Technology
Darwish Technology is a leading systems integrator in Qatar specialized in low-current systems such as AudioVisual, Security, Control, Fire, Lighting, Broadcast & Hospitality Management Systems.

Darwish Technology has developed more than 100 projects over its 5-years history for government institutions, oil & gas, educational and health care organizations in addition to corporate clients such as hoteliers, retailers, and international developers.

With a trained team of professionals, including engineers, designers & technicians, Darwish Technology provides clients with comprehensive and customized solutions from the Design & execution to the testing, commissioning, maintenance and after sales support.

Darwish Technology combines knowledge, experience, and passion to ensure that each project is delivered on time, on budget, and according to exacting quality standards and with personalized customer service.

"Whatever we do, we do it with heart."

About make.believe
"make.believe" (make dot believe) is a Group-wide brand message that unites Sony's communications initiatives across electronics, games, movies, music, mobile phones and network services. "make.believe" symbolizes the spirit of Sony - the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 250 accredited third party service centers reinforces Sony's presence in key markets in the region.

For further information, please visit www.sony-mea.com

For media inquiries, please contact:
Hala Kassab
Kamal Nasrallah
JoAnn Natalie Kharma
Asda'a Burson-Marsteller, Qatar
T: +974 4 4351 113
F: +974 4 4351 511
h.kassab@asdaa.com/ k.nasrallah@asdaa.com/ j.kharma@asdaa.com

George Razzouk
Group Advertising Manager
Darwish Holding
T: +974 4 425 7777
F: +974 4 431 4700
E-mail: grazzouk@darwishholding.com

© Press Release 2011

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