Nov 27 2011 |
more articles from
|
Regional Marketing Excellence Celebrated at the Gemas Effie Mena Awards 2011
OMD sweeps the board with ten awards
Interesting Times Beirut take home the Grand Prix Award
Group Head of Marketing & Communication, Bank Audi sal - Audi Saradar Group is named Gemas Marketer of the Year
Leo Burnett scoops four awards across four categories
Gold, silver and bronze awards were handed out across 13 categories covering all business sectors with the ultimate prize going for the Grand Prix award.
Sponsored by Choueiri Group , the Grand Prix award was presented by the CEO of Choueiri Group , Mr. Pierre Choueiri to Interesting Times Beirut for their work for Snowball SAL on the 'Courage is Contagious' campaign.
Other gold award winners included Mindshare Mena in the automotive category for their work for Nissan Middle East - Tiida Troops; Leo Burnett Beirut in the Banking, Finance and Insurance category with Bank Audi sal - Audi Saradar Group - Bank Audi Loubnani Card; Impact BBDO Beirut in the CSR sector with Lebanese Broadcasting Corporation - Cheyef 7alak; Grand Prix winners Interesting Times Beirut also took gold in the Best New Product Launch with their Courage is Contagious campaign for Snowball SAL; and Memac Ogilvy & Mindshare Tunisia in the Media category with their campaign June 16th 2014 for Délice Group.
The Gemas Marketer of the Year award, sponsored by Cadillac, recognises and honours excellence in marketing in the region, and was awarded to Ramzy Abou-Ezzeddine, Group Head of Marketing & Communication, Bank Audi sal - Audi Saradar Group (Lebanon).
"The winner is someone who through strategy, innovation and communication excellence has been responsible for making their brand, product or service an outstanding success. Working with fish eye analytics we identified 50 potential marketers and narrowed it down to Mr. Abou-Ezzedine for his outstanding work with Bank Audi sal - Audi Saradar Group ," said Julien Hawari, co-CEO of Mediaquest Corp.
The Awards are judged by a panel of regional and international marketing experts based upon quantifiable and measurable results from marketing campaigns that have run in one or more Mena countries. Combining the global heritage of 41 years of Effie Awards, and the long-running regional expertise of the Gulf Effectiveness in Marketing Awards (Gemas), winners are brands that can prove they have met a marketing challenge with an idea big enough and effective enough to win the hearts and minds of consumers.
"The winners of Effies awards are brands that could prove they had met a marketing challenge with an idea big enough and effective enough that won the hearts and minds of their consumers," said Judd Labarthe, chairman of the judging panel, representing Effie Worldwide, an Executive Planning Director of G2 Germany and an Effies veteran who has served as a judge and moderator of the Global, Euro, Asia-Pacific and Singapore Effies, and as an advisor to Effie organizing committees in Sri Lanka, Malaysia and Croatia. He also co-created and launched the Asia-Pacific Effies, and is a member of the Effie Worldwide Advisory Board.
Julien Hawari, said: "This year's Gemas Effie Mena Awards had an incredible turn out with almost 1,000 marketing professionals from across the Mena region coming to Dubai to celebrate the work of the past year. Recognising the most effective marketing communication campaigns of the year is vital in keeping the creativity and fun alive among regional professionals, showcasing exactly what the Middle East has to offer. We are lucky enough to have a wide range of nationalities, cultures and minds across the Mena region, and we therefore benefit from an amazing array of ideas and concepts."
"We would also like to thank our sponsors for their contributions and continuous support, including: Choueiri Group as main sponsor; Cadillac as strategic sponsor; plus Zee Aflam, Daman, Barbican, Yahoo! Maktoob, Ipsos, Habanos, Ghraoui Chocolate, Bassam Fattouh, N Style, and dotmena online network as category sponsors," Hawari added.
For more information on this year's winners, please go to: http://gemaseffie.com
-Ends-
About Mediaquest Corp.:
Founded in 1997 in UAE, Mediaquest Corp. now publishes in three languages with operations on three continents in Algiers, Beirut, Dubai, Jeddah, Paris, Riyadh, Abu Dhabi and Tunis.
With over 150 employees and 20 consumer and trade titles covering business, marketing, communications, women's interests, lifestyle and entertainment, Mediaquest Corp. is poised to become one of the leading media companies in the Middle East and North Africa.
Recognizing our media, franchise owners, clients and colleagues as our principal assets, Mediaquest Corp. is committed to setting the industry standard in customer service.
Celebrated titles include Arabies, Saneou Al Hadath, Trends, GMR, Communicate, Haya, Raceweek, and Kippreport.com.
Mediaquest Corp. acquired several long-standing print and on-line media titles from The Media Factory including Autocar Middle East Magazine, F1 Racing Middle East Magazine, Policy, The Brief, and FourFourTwo.
Mediaquest recently launched dotmena, a premium online Ad network
For further information contact:
Maya Kerbage
Marketing Manager
Mediaquest Corp.
Tel: +971 4 375 7527
Fax: +971 4 390 8737
Email: m.kerbage@mediaquestcorp.com
Or visit www.mediaquestcorp.com
© Press Release 2011
Zawya Comment Policy
-
Zawya encourages you to add a comment to this discussion. You agree that when you add content to this discussion your comments will not:
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse. - The content posted on www.zawya.com is created by members of the public. The views expressed are theirs and unless specifically stated are not those of Zawya. Zawya reserves the right to review all comments prior to posting and edit or delete any contribution, but Zawya is not responsible for and can not be held liable for any content posted by members of the public on www.zawya.com.
- Zawya is not responsible for the availability or content of any third party sites that are accessible through www.zawya.com. Any links to third party websites from www.zawya.com do not amount to any endorsement of that site by Zawya and any use of that site by you is at your own risk.
- By submitting your comment, you hereby give Zawya the right, but not the obligation, to post, air, edit, exhibit, telecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comments worldwide, in perpetuity.
Copyright © 2012 Zawya Ltd. All rights reserved. |
provided by www.zawya.com |
Post Your Comment