• Home
• News Article

IFA Sport Meets Al Islami to Show Appreciation for Recent Sports Tournament

In their continued efforts to promote wellness through healthy eating and exercising, Al Islami Foods , Managing Director, Mr. Saleh Lootah and IFA Sport, Commercial Director, Jim Reilly met today to celebrate the success of the sports tournament hosted by Al Islami and organised by IFA Sport.

Al Islami have an active Corporate Social Responsibility programme and as part of this organised a sports tournament for their retail partners- such as The Union Cooperative, LuLu and Carrefour- at the recently held Dubai Sports World facility at the Dubai World Trade Centre . IFA Sport managed this fun and healthy tournament for AL ISLAMI and organised all the events and teams that took place in the event.

Mr. Saleh Lootah, Managing Director of Al Islami Foods , said, "We welcome IFA Sport for approaching Al Islami and providing us an opportunity to contribute to the health of our nation. Our joint sports events will help create awareness about healthy lifestyle, obesity and diabetes, especially in children, that will help reduce these diseases in UAE.

"In our first joint sports activity at Dubai World Trade Centre , we had an excellent experience with IFA Sport conducting our football tournament. We will welcome more joint activities like these, focusing on children and in collaboration with private companies, government and established non- profit organisations," concluded Mr. Lootah.

Jim Reilly, Commercial Director of IFA Sport, said, " Al Islami Retailer's Football Tournament was a wonderful experience for us. IFA Sport management is impressed by the commitment of Al Islami with regards to healthy sporting activities that build a strong nation,"

"We thank Al Islami for choosing IFA Sport to organise their football tournament and we look forward to working closely with them to jointly raise awareness and tackle the health issues in the UAE," finished Mr. Reilly

Mr. Lootah and Mr Reilly also discussed ways of IFA Sport and Al Islami working together in the future on ongoing campaigns and events across the UAE to promote healthy eating, participation in sports and joining forces in the fight against obesity, which is a major global and UAE issue.

-Ends-

About IFA Sport

IFA Sport is the largest grass roots football business in the UAE. This business also includes the largest coaching academy in the UAE. It coaches more children in more places than any other football academy in the region. It was established four years ago by the current owner and has grown exponentially year on year. It operates in over 20 locations throughout the UAE and has a brand vision to help more kids get more out of football.

The academy currently has over 2,000 participants attending coaching sessions a weekly basis across Abu Dhabi, Dubai & Sharjah. It also has over 400 players competing weekly in the Premier Youth League, which was established by IFA in 2009, and holds an active database of over 4,000 members.

The Academy has over 20 male and female coaches who (between them) can speak English, Arabic & French. All head coaches hold a minimum of the English FA level 2 coaching certificate and Emergency First Aid qualification. The coaching staff are supported by a management team who control the operational, marketing, financial and legal aspects of IFA.

They are a team of over 30 individuals including a management team of football experts and experts in the fields of marketing, operations and finance. The vision is to become the leaders in the provision of grass roots football across the MENA region, with expansion into new areas such as Qatar and beyond.

For more information please visit www.ifasport.com

About Al Islami Foods

Established as CO-OP ISLAMI in 1981 to cater to the growing demand for halal food in the Arab world, AL ISLAMI FOODS was formed as a result of the long relentless efforts commenced in the early seventies when Hajj Saeed Bin Ahmad Lootah instituted Dubai Co-operative Society.

Starting with its successful frozen chicken product line, CO-OP ISLAMI further expanded its operations to include processed meat.

In 1991, Dubai Co-operative Society's efforts were culminated by establishing its "CO-OP ISLAMI" meat processing plant in Jebel Ali Free Zone. This plant is considered a recognizable breakthrough as it became the highly active producer of a variety of food products under the name "CO-OP ISLAMI.

In 2006, CO-OP ISLAMI was re-launched as AL ISLAMI in an effort to propel the company to new heights of success. Now, Al Islami products are considered as a quality benchmark trusted by consumers across the UAE and the GCC, and this has made it one of the best and most preferred brands in the region.

For more information please visit www.alislamifoods.com

Media Contacts:

Jim Reilly IFA Sport PO Box 454905, Dubai, UAE Tel: + 971 4 454 1683 Email: info@ifasport.com

Nasir Iqbal Al Islami Foods PO Box 3922, Dubai, UAE Tel: +9714-8853333; Fax: +9714-885233, Email: nasir.iqbal@alislamifoods.com

For PR enquiries about IFA Sport please contact
Gail Potter, MD, POTTER Communications on
+97150 4540591
gail@pottcomm.com

© Press Release 2011