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ENOC showcases full spectrum of retail options at Dubai International Motor Show

ENOC Retail pavilion features the only convenience store at the event

Ten more ZOOM stores opened in the Dubai Metro Red Line stations

ENOC Lubes launches highest quality Protec Flex Energy SN lubricant

'AutoPro,' ENOC 's vehicle repair service solution launched at the show
Dubai, UAE; November 10, 2011: ENOC Retail, the retail business division of the Emirates National Oil Company ( ENOC ), has the only convenience store at the Dubai International Motor Show, being held until November 14, 2011 at the Dubai International Convention Centre, showcasing its full spectrum of retail products.

To coincide with the show, ENOC Retail has opened 10 additional ZOOM convenience stores within the Dubai Metro Red Line stations, with a massive launch campaign and rewarding offers for Metro commuters.

At the show, ENOC has officially launched its latest brand 'AutoPro,' ENOC 's vehicle repair service solution. The new brand was established to meet the requirements of the fast-growing automotive user community. This specialist retail service offers a range of basic motor repairs for small to large vehicles.

ENOC Retail has also unveiled its latest utility and credit card bill payment kiosk, the 'Z-box,' and 'Tahani,' its first electronic gift card, further enhancing the convenience ZOOM brings to its time-starved customers.

In addition to presenting its highly successful retail initiatives including ZOOM, Tasjeel, AutoPro, and ENOC Lubricants, the ENOC Retail pavilion, spread over 500 sq m, also offers visitors the opportunity to win a brand new Nissan Juke through a raffle draw. To take part, visitors only have to answer a few simple questions about ENOC 's retail offers.

Mr Saeed Abdullah Khoory, Chief Executive Officer of ENOC , said: "Over the years, ENOC 's retail operations have enhanced the convenience of motorists by offering a full breadth of quality fuel and non-fuel products. Through our participation at the Dubai International Motor Show, we are highlighting the success of our key retail brands, including the successful ZOOM convenience store concept, currently being franchised across the Middle East."

The ZOOM store at the Dubai International Motor Show sells its entire range of offers, including its Grab & Go food and beverage range, for the convenience of visitors. The ENOC/EPPCO service stations in Dubai are also selling tickets for the show as part of its partnership with the event.

ZOOM, created in 2009, is led by its philosophy of 'happy shopping on the move,' and has redefined convenience store retailing since it first rolled out at the Dubai Metro stations. Today, there are over 75 million happy customers who extend their patronage to ZOOM at stores located at ENOC/EPPCO service stations and the Dubai Metro .

At the Dubai International Motor Show, ENOC Lubricants launched its newest product, the Protec Flex Energy SN, which has the highest lubricant certification in the Middle East, including API SN, ILSAC GF5 and Dexos. The new Protec Flex Energy SN offers automotive users several added benefits including improved fuel mileage, increased cooling efficiency, excellent engine protection and environmental friendliness.

" ENOC is committed to introducing new solutions and services that add to fuel use efficiency, underscored by Protec Flex Energy SN, the latest green product to be launched by ENOC Lubricants," Khoory added.

Operating across a network of over 170 service stations in Dubai and the Northern Emirates, as well as the Dubai Metro stations, ENOC Retail, over the years, has come to symbolise speed, convenience, service and value.

A joint venture of ENOC , the Roads & Transport Authority (RTA) in Dubai and the Sharjah Police, Tasjeel is the pioneer in private vehicle testing and registration service in the UAE. Equipped with state-of-the-art equipment and facilities, the Tasjeel sites in Dubai and the Northern Emirates offer a wide range of facilities for customers to complete the vehicle testing and registration process swiftly.

ENOC Retail today, has over 4,000 employees who spearhead the retailing of fuel, fuel products and an array of products and services catering to commuters' daily needs.

-Ends-

About ENOC :
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond, and to encourage the economic diversification of Dubai and the rest of the UAE.

ENOC 's vision is to be a leading regional integrated oil & gas group that is highly profitable and socially responsible towards employees, the community and environment. Driving this vision, ENOC is committed to achieving sustainable development and highly profitable growth and serving the growing energy needs of Dubai.

ENOC strives to attract, develop and retain top talent to become the employer of choice, while adopting latest technologies and implementing best practices to achieve world-class performance. ENOC is also focused on meeting and exceeding customer expectations in terms of quality and service, and in maintaining high industry standards with respect to environment, health and safety.

ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.

Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.

For further information, please contact:
Mohammed Al Tawil / Sheila Baldago
ASDA'A Burson-Marsteller
+9714 4507 600
m.altawil@asdaa.com, s.baldago@asdaa.com

© Press Release 2011