'Dubai's Largest... Abu Dhabi's Largest!... & Now Al Ain's Largest!'

Most admired consumer electronics retailer of the year in UAE, Sharaf DG, opens its 21st store in Al Ain Mall

Dubai, United Arab Emirates, 4^th November, 2011: Continuing with its aggressive expansion plans, Sharaf DG, UAE's largest electronics retailer, has ventured further into Abu Dhabi Turf by opening its first ever store in Al Ain's popular landmark Al Ain Mall. Located on level 1 of stars court in the new extension of the mall, this more than 20,000 sq. ft. store is the largest electronics store in the city. This new store marks another Sharaf DG footprint in a prominent address besides the 20 existing ones spread across Dubai, Sharjah and Abu Dhabi.

The new store, which stocks leading international brands and over thousands of electronic products in just one location, also boasts of a series of unheard of offers from the likes of Samsung, LG, Nikon, Canon, Philips, to name a few.

Mr. Yasser Sharaf, Managing Director, Sharaf DG inaugurated the store with the ribbon cutting ceremony amidst store staff and management. Speaking on Sharaf DG's expansion plans, he commented "Sharaf DG has been recently voted as the most admired consumer electronics retailer of the year and not without reason! We have been on an expansion mode since the beginning of this year and felt that Al Ain Mall's expansion plans are a great avenue for our strategic growth too. Over the last few months we have already opened 2 stores in Abu Dhabi and each stores' success has made us confident of continued success in the retail market. Al Ain is a smaller market hence a challenge but we are confident of our attractive promotions, exhaustive product range, and excellent customer service."

Mr. Nilesh Khalkho, CEO, Sharaf DG, added "Dubai, Sharjah and Abu Dhabi have already witnessed the Sharaf DG appeal. We will recreate the same magic for Al Ain too. Customers will now be able to get the same products, same service, and same experience at our Al Ain Mall extn store. Our customers will also be able to avail of the 24 hr brand promise of Sharaf DG. We, as your electronics destination, stand by our assurance that if we do not deliver your product claim within 24 working hours, you get it absolutely free!"

The store in Al Ain Mall extn. is located in the heart of the city and has been built on the popular 'Big Box concept' showcasing an expansive range of electronics across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, and much more. This makes it the ideal shopping destination for customers looking for the best offers on the most popular products in the market.

Continuing with the recent success of "touch and feel display", the display of this store will also make for a well informed purchase and unique shopping experience as it will allow customers to pick up products and get a hands-on experience with a chance to test-drive the features and functionality of all the products on offer before buying. This is contrary to the usual 'glass case' retail display which in most cases stock 'dummy' products.

Having expanded into the Abu Dhabi market earlier this year and with this new store now into the Al Ain market, Sharaf DG will continue its expansion plans and end the year on a high note. Currently operating 20 stores in UAE and 1 in Bahrain, 2011 will also see Sharaf DG covering the untapped markets by expanding their reach in Fujairah in UAE.

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About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing in the UAE conceived to meet the growing demands of the discerning customer. The stores in Ibn Batutta Mall, Deira City Center and Times Square Center are designed to international standards is a benchmark in store sophistication and customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances and much more.

Sharaf DG has also ventured out into other formats of shopping through its sub-brands: Sharaf DG4U and DG+. While Sharaf DG4U stores are concept stores, smaller than the traditional large-scale 'big box' outlets and designed to stock only the fastest moving models across all electronic and IT product categories, DG+ boutiques on the other hand are chic and sophisticated stores catering to luxury lifestyle seekers.

For further information, please visit http://www.sharafdg.com

PRESS CONTACT:
Sayontoni Sarkar
Assistant Marketing Manager
Sharaf DG
Email: sayontonisarkar@sharafdg.com
Board No.: 043156700