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Omantel EGM Approves Merger of Oman Mobile With Omantel

Al Rawas: Building A Customer-centric Organization
Muscat 12th October 2011: Oman Telecommunications Company ( Omantel ) SAOG "MSM:OTEL" Extra Ordinary General Meeting held on Wednesday 12th October 2011 approved the planned merger of Oman Mobile with Omantel . The meeting was chaired by Abdul Qader Asqlan Vice Chairman of Omantel Board of Directors.

On Monday 10th October, the shareholders meeting of Oman Mobile approved the merger proposal of Oman Mobile with Omantel How will it reinforce? Which will reinforce the company's leadership of the telecom market in the Sultanate as the biggest integrated telecom services provider.

Dr. Amer bin Awadh Al-Rawas, Chief Executive Officer of Omantel said, "The approval of the General Meeting of the Company for the planned merger proposal between Oman Mobile & Omantel is a legal requirement according to the commercial companies law and forms the last step in the merger initiative that was launched three years back when the operations of both companies were integrated into one unified operating model".

He added, "Enhancing the internal efficiency was one of the main objectives of the integration of the operational activities and we are glad that we have successfully implemented this through the synergy that was created between both company's operations in functions like finance, human resources, procurements and network. This has helped us in creating added value for our shareholders despite the stiff competition in the local market which is ranked as the fourth most competitive telecom market in the region".

Dr Amer further explained, "Our customers were able to see the fruits of the integration of operational activities which were clearly reflected in the improved quality of service and the focus on customers as we had a customer-centric operating model that was designed to ensure that we satisfy the growing needs of our different customers. In the new integrated operating model we established three business units for Consumer, Corporate and Wholesale customers offering mobile, fixed and internet services. This has meant to our shareholders that the company is not only maintaining and growing its existing business customer base but also exploring new revenue streams through the resale of our network services benefitting from owning the largest telecom network with the widest coverage in the Sultanate.

"The launch of the integrated operational model played an important role in introducing many new innovative products and services for the first time in the Sultanate which were highly received by our customers such as Mada Infinity and Mada Liberty, Hayyak Liberty and Unlimited Home Broadband packages, Dr Amer added.

"The merger reaffirms our commitment to enhancing our customers' experience which we will continue on through the introduction of more innovative products and expanding our network reach to cover different areas of the Sultanate. The merger to be fully completed in the next few months within the statuary period set by the concerned regulatory bodies, Al Rawas concluded.

- Ends -

For more information on this story or about Omantel services, please contact:
Mohamed Al Salmi
Manager PR & Media
Office: 00 968 24244658
Mobile: 00 968 99879879
Fax: 00 968 24240111
Email: mohamed.salmi@omantel.om

© Press Release 2011