Oct 02 2011 |
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Samsonite to broaden its base in Oman
MUSCAT -- Quality premium travel lifestyle brand, Samsonite, has decided to broaden its base in the Middle East and Oman by having more classic stores. The luggage major has decided to add 23 more classic outlets to the current figure of 52, thus reaching a total number of such outlets in the region to 75 within the next 12 months.As per the company's expansion plan, with existing three classic outlets in Oman, the company would have two more stores in the Sultanate. The announcement was made yesterday by a visiting delegation of the company comprising Dr Ramesh Tainwala, President of Samsonite Asia Pacific and Middle East; Subrata Dutta, Managing Director, Samsonite South Asia and ME; R Jaikrishnan, VP, ME and Shaheen Jamil, Deputy Director, Middle East.
Present on the occasion were Anil Khimji, Director Khimji Ramdas , Vivek C Pande, Chief Executive Officer, Lifestyle Group at the Khimji Ramdas (KR) and Rohit N Shah, General Manager Khimji's Luxury and Lifestyle Division. KR is the exclusive dealer of Samsonite products in Oman. Addressing a press conference Dr Tainwala deliberated upon the plans for Samsonite and American Tourister for the Middle East region and Oman.
Dr Tainwala emphasised that "Samsonite has been Number 1 luggage brand in the world for a very long time since its inception in 1910 and today when consumers across the world hear the word Samsonite, they immediately associate it with top quality premium travel lifestyle brand with a great heritage and legacy."
Samsonite today in its portfolio has diverse products for different premium travel lifestyle needs -- whether its travel for leisure or for business. The products are classified into five categories. Luggage (soft side and hard side), Business bags ( leather and non-leather), Backpacks, Travel Accessories and Camera bags.
Samsonite primarily is a retail brand sold exclusively from stand-alone Samsonite classic stores or through shops at high end department stores in the region. "In Oman we have one flagship store in Muscat City Centre and three shops in Khimji Megastore in Ruwi, Qurum and Madinat Sultan Qaboos. Oman has been a key market for Samsonite for the last many years and the relationship between Samsonite and Khimji's is more than 35 years young and going from strength to strength every year," he said.
"Currently Samsonite in Oman enjoys absolute leadership in the premium category of the luggage segment.
In the coming months Samsonite will increase its focus on the premium business category with the introduction of 4 new premium leather lines. Also on the anvil are some very revolutionary designs in luggage slated to be launched in the year 2012," said Subrata Dutta.
He said the idea behind the expansion plan was to gain leadership in the luggage sector in the GCC and Oman.
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