Sep 15 2011 |
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Bank Audi Perpetuates its Social Media Advocacy with an Online Fawazir Ramadan Series
Beirut, September 15, 2011 - In line with Bank Audi 's strategy and its belief in the importance of social media to communicate with the new generation and the Lebanese Diaspora through the internet, and as an advocate of technology and new ways of promoting traditional events, Bank Audi sponsored Fawazir Ramadan series launched by ArabNet throughout August 2011.
The Online Fawazir is an innovative Arabic new media campaign remembering past and present great Arab figures, with a totally modern twist. The campaign consisted of a series of webisodes in Arabic, solely broadcasted online. The web series was meant to expand the Arab web community by emphasizing the region's intellectual potential through a new modern way. Indeed, the microsite was a success with 12,900 visits in one month.
Mrs. Randa Bdeir, Group Head of Electronic Banking & Cards Services at Bank Audi sal - Audi Saradar Group , said on this occasion: "It is always interesting to support and be involved in new methods and new ideas", underlining that "it is a real pleasure to be able to reach all the Arab community members no matter where they live and make them realize that the Arab world has many great minds."
The viewers who followed the web series and answered the riddle correctly on Fawazir ArabNet Microsite had the chance to win valuable cash prizes sponsored by Bank Audi . Accordingly, 10 MasterCard prepaid cards loaded with USD 400 up to USD 1,000 were awarded to different winners from Lebanon, Egypt, Jordan and Kingdom of Saudi Arabia, based on their ranking.
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© Press Release 2011
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