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DAMAC Properties to Unveil Total Luxury Experience at Cityscape Global

UAE September 18^th 2011: The Middle East's largest independent developer DAMAC Properties will showcase its award-winning luxury development portfolio at Cityscape Global 2011.

DAMAC Properties ' stand at Cityscape will reflect the developer's strategic focus on providing a holistic luxury experience across all hospitality, residential, commercial, retail and leisure developments.

"This year will be very different to anything we have ever done before at Cityscape. As a company, DAMAC Properties is taking the luxury experience to a whole new level. Cityscape will give us an opportunity to show people firsthand what we mean by that," said Niall Mc Loughlin, Senior Vice President of DAMAC Properties .

Cityscape Global is a major event on DAMAC Properties ' calendar. The company is a veteran of Cityscape Global, having participated in the event almost every year since its inception.

" DAMAC Properties is one of the most highly regarded developers in the region, with a proven track record of delivering high quality, luxury properties to market. Through our partnership with Versace Home in Beirut and Jeddah, we have set a new benchmark for luxury residential development in the region, and our display at Cityscape will reflect that," Mc Loughlin added.

Some of DAMAC Properties ' featured projects at the event will include 'Burjside Boulevard' in Downtown Dubai, 'Al Jawharah' in Jeddah, and 'DAMAC Tower' in Beirut.

Cityscape comes less than two months after DAMAC Properties launched 'The DAMAC Residences with Versace Home Interiors' in Jeddah, during a month long promotional campaign at Harrods in London. The designer residential apartments occupy the higher floors of the developer's 46-storey 'Al Jawharah' tower in Jeddah.

"We launched the limited release Versace-branded Jeddah apartments at Harrods in London, which means Cityscape in Dubai will be the first time that these apartments will be on display in the Middle East region. We are expecting a lot of interest in this particular development," Mc Loughlin commented.

The 49-storey 'Burjside Boulevard' serviced apartment development is also expected to peak interest from visitors to the event. Construction has advanced to level 33, and given the development's premium location in exclusive Downtown Dubai, opposite the Dubai Mall; it's already attracting a lot of attention.

Speaking about the development Mc Loughlin revealed: "The concept for Burjside Boulevard is groundbreaking for DAMAC Properties . It'll be DAMAC Properties ' first serviced apartments. Burjside Boulevard bridges the divide between high-end residential apartments and luxury five-star hotels."

DAMAC Properties ' main focus for the past two years has been construction and delivery, and the developer's stand at Cityscape this year will strongly convey that message. DAMAC is one of a handful of Dubai developers that has still been building and delivering to customers during the downturn.

"We relish the chance to highlight our progress across our numerous projects. Our track record for delivery over the past year speaks for itself, we have kept our promises to customers and I think visitors to our stand will be more impressed by our display of completed buildings," Mc Loughlin concluded.

Cityscape will take place at the Dubai International Convention and Exhibition Centre from the 27^th-29^th of September. DAMAC Properties ' representatives will be available at stand 8C10 for more information on exhibited and upcoming projects.

Further information is available at www.damacproperties.com

DAMAC Properties was established in 2002, as a private residential, leisure and commercial developer in Dubai and the Middle East. Since then, DAMAC Properties has expanded rapidly into North Africa, Jordan, Lebanon, Qatar and Saudi Arabia.

DAMAC Properties has completed 36 buildings to date with 7374 units and spanning 13,132,484.00 sq feet with projects in Dubai such as The Crescent and Lago Vista at IMPZ, Executive Heights and Smart Heights in TECOM, Park Towers in the DIFC, Lake View and Lake Terrace at Jumeirah Lake Towers, Business Tower and XL Tower at Business Bay, Emirates Gardens and Tuscan Residences in Jumeirah Village and Ocean Heights, The Waves and Marina Terrace at the Dubai Marina.

DAMAC Properties also has a further 50 buildings at various stages of progress across the Middle East, North Africa region. These consist of 9849 units, spanning 16,886,151.00 sq feet.

In June 2010, DAMAC Properties further reinforced its position as a premium developer with the launch of DAMAC Tower in Beirut, Lebanon. A 28 storey iconic tower, this project is in association with Italian design group, VERSACE, with all interiors being designed by Versace Home. This was followed by the DAMAC Residences with Interiors by Versace Home, launched in Jeddah, Saudi Arabia in June 2011.

The company's projects are located in the most desirable and exclusive locations and are built to the highest quality specification that has become synonymous with the group. DAMAC Properties ' develop projects that include residential, commercial and leisure facilities that create an integrated community.

In addition to support services provided by the Dubai headquarters, the company's comprehensive Customer Care Program provides solutions through its vast network with offices in the UAE, Jordan, Lebanon, Egypt, KSA and Qatar.

-Ends-

Further information is available at www.damacproperties.com

For more information please contact:
Niall McLoughlin,
Senior Vice President - Corporate Communications,
DAMAC.
Tel: +971 4 04 3732190
Fax: 00 9714 3732335
Mobile +971 50 6531824.
emaiI: niall.mcloughlin@damacgroup.com

© Press Release 2011