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DQG & Etisal's Press Meet On Training Course For 2011 FNC Polls

Dubai, United Arab Emirates: Dubai Quality Group ( DQG ), the non-profit organization headed by Sheikh Ahmed bin Saeed Al-Maktoum, held yesterday (Sunday, September 4), in collaboration with Etisal PR & Event Management, a press conference that announced the details of a training course regarding planning for electoral campaigns. The course, entitled "How to Run a Successful Electoral Campaign", is scheduled to be held on Sunday and Monday 4-5 September, 2011 in Al Bustan Rotana Hotel in Garhoud, Dubai.

The press conference was attended by course lecturer Professor Habib Rammal, Head of Public Relations and Advertising Department, Faculty of Media, Lebanese University, Mrs. Samia Al Yousuf , Managing Director, DQG and Mrs. Nada Jaber, Managing Director, Etisal, in addition to a galaxy of candidates who wished to attend the training course.

"How to Run a Successful Electoral Campaign" coincides with the UAE 2011 Federal National Council (FNC) elections, which takes place during the period 5-21 September, 2011. It is based on the theme "You only need skilful organization, professional methodology and good management for your electoral campaign and direct contact with voters."

The first day of the training course, in addition to the press conference, consisted of the following specialized deliberations: electoral campaign, election manifesto, election machine (team work) and personal media skills that are required from the candidate.

On the second day of the course that is occurring today (Monday, September 5), the lecturer will touch on other subjects, including: preparation of electoral media campaign (campaign planning), electoral media campaign strategies and tactics with the tools used in the electoral media campaign which include: media, print, audio-visual, electronic tools, candidate media appearances and how to face possible crises arising on polling and counting days.

During the press conference, Professor Habib Rammal stressed the importance of the training course which provides sound explanations and practical solutions to move on well-secured roads to reach desired goals. He indicated that the specialized course carried diversified contents on media skills, strategies, tactics and tools used in the election campaign. "It provides for the candidates many tangible benefits and required facilities to reach their goals," he said.

Mrs. Samia Al Yousuf of DQG emphasised that the focused training course that aimed at the candidates of the Federal Council, is in support of modern global trends in achieving quality and excellence, by simplifying procedures for accessing and reaching nearer the stated objectives, which the training course sought to provide for candidates who would compete for the FNC seats.

Mrs. Nada Jaber of Etisal explained that the idea of tailoring a training course at this level was already a precedent and an achievement to be added to the sum total of the non-stop achievements of the UAE. She affirmed Etisal's commitment, as organizer, to provide best practices, share experiences and present facts that would enhance the presence of the candidates amongst the public and save them time, effort and money. She noted that the last ten days were usually crucial in voter decision; therefore, there should a focus on direct communication and skilful public relations.

-Ends-

About Dubai Quality Group :
In line with H.H. Sheikh Mohammed bin Rashid Al Maktoum's vision of developing UAE as a center of excellence, the Dubai Quality Group was set up as a non-profit organization by the Dubai Department of Economic Development, under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum. Formed in February 1994, DQG has since grown to include more than 75,000 individuals representing over 380 prominent organizations from both the private and the public sectors. The Group offers many programs throughout the year with the objective of improving Quality of Service among its member organizations. It organizes various activities aimed at developing the professional and managerial expertise of the business community. With its close links with professional bodies and institutes, at both local and international levels, it provides an excellent environment for professionals to meet and exchange ideas, information and expertise for mutual benefit. For more details, log on to DQG website at: www.dqg.org

About Etisal Event Management:
Etisal Event Management is a leading creative services firm that provides effective, award-winning public relations and events management services to clients seeking to carve out a niche in the competitive world of business. It specializes exclusively in corporate communications, event management, public relations, conferences and exhibitions. For more information, please visit our website at: www.etisal.ae

Contact: Mr. Maurice Ferando 050-7394081
ETISAL Event Management
Phone: 04 222 54 25
Fax: 04 224 06 56
E-mail: maurice@etisal.ae
Address: Radisson BLU Hotel, Deira, Dubai - UAE
Website: www.etisal.ae

© Press Release 2011