Aug 27 2011 |
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MEDC implements new CRM software
As part of its overall strategy to keep abreast with improved services and automated transactions, Muscat Electricity Distribution Company ( MEDC ) recently implemented a new customer relationship management (CRM) software.MEDC in collaboration with Electricity Holding Company (EHC) and other sister companies have been working for quite some time on the customisation and development of CRM software.
This comes following a period during which the Microsoft CRM 4.0 software was assessed, as to its suitability, compared to other similar applications available in the market.
CRM 4.0 is a Microsoft product that has become dominant in the market for its functionality and for offering an easy and user- friendly environment. It is customisable, upgradable and integrates well with other applications.
It comes in the context of e-government initiatives and complements initiatives by MEDC in this area, such as the e-portal, GSM notification and bill-pay machine.
© Muscat Daily 2011
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