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Revolutionary mobile application CareZone launches in the UAE

First-of-its-kind app allows users to donate to their favorite causes while exploring their city in a new way

Dubai, UAE August 23^rd, 2011 - Innoventa, a leading provider of integrated solutions announced today the launch of its first and highly anticipated avant-garde mobile application, CareZone.

CareZone is the region's first mobile platform with a heart. It benefits both companies and consumers while facilitating support for various charitable causes. The new mobile app aims to bridge the gap between brands and consumers in a socially responsible manner.

Ritesh Tilani, CEO, CareZone commented, "We have developed a solution that empowers both businesses and consumers to champion charitable causes. Every time the consumer chooses a CareZone partner when looking for somewhere to eat, shop, or just hang out, they are actively choosing to benefit their favorite causes and make a difference in this world."

'With strategic partnerships already in place with well-established players and respected brands, we at CareZone hope to influence consumer behavior and the corporate giving philosophy of businesses and organizations in the region," Tilani added.

The revolutionary platform uses a location-based mobile app that identifies an extensive selection of retail partners participating in CareZone. Users can see messages from brands that have made a conscious decision to be socially responsible. CareZone will also come with a social media component that allows users to share their good deeds with followers, friends and family on Facebook and Twitter, thus encouraging them to support a cause through CareZone as well.

Dalia Dogmoch, Chief Baker & Co-Founder, Kitsch Cupcakes states, "We are delighted to join CareZone in this wonderful initiative as it provides us with an innovative way of making a meaningful impact in our community. We have always supported good causes but CareZone now offers our customers a say in which causes we support."

Tilani elaborated, "Mobile search and location-based software has changed the way millions of consumers decide where they are going to eat, drink, shop and entertain themselves and their families. CareZone not only places brands top-of-mind and prominently on search results, but also gives its users a direct incentive for simply visiting an outlet. Users get further rewards and benefits for their causes if they make any purchases with a partner outlet."

CareZone supports a diverse list of causes that are close to many UAE residents' hearts, including organizations such as Dubai Autism Centre, K9 Friends and the United Nations World Food Programme, among many others.

To mark the beginning of a partnership with CareZone, Ashraf Hamouda from the UN World Food Programme (WFP) commented, "Nonprofit organizations such as the UN WFP rely heavily on the support and generosity of our donors. It's great to see visionary platforms like CareZone being launched to allow the public to immediately respond to the world's most urgent crises."

Since the beginning of July, the UN WFP has reached nearly 8 million people in the Horn of Africa with food assistance. The WFP's Horn of Africa appeal remains $250 million short of current needs. Hamouda continued, "We would like to see UAE residents use CareZone every day as it provides a unique way to donate to worthy causes at no extra cost to them."

Hussein Wehbe, Country Manager - Dubai and Northern Emirates, Aramex , spoke about the partnership with CareZone, saying, " Aramex is proud to have joined CareZone both as a retail partner and as their official logistics partner, as their vision aligns with our continuous commitment to nurture and support social entrepreneurship and innovation in the region."

"CareZone is simply an innovative way to use everyday technology and allow people across all demographics to help contribute to their favorite causes while carrying on with their daily routine using devices already carried in their pockets," concluded Tilani.

CareZone is available today on the iPhone as a free download from Apple's App Store. Nokia, Android and BlackBerry apps will be released soon. More details can be found at www.care-zone.com.

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About Innoventa
Innoventa is a leading provider of integrated solutions in the areas of management and marketing, focusing mainly on the internet and mobile spaces. Strategically located in Dubai, the business and technology hub of the Middle East, Innoventa aims to be at the forefront of the digital and internet revolution in this growing region.

Innoventa positions itself as the leading knowledge base in helping organizations by providing innovative solutions to modern day business dilemmas. From targeted marketing to streamlining operations and implementing organizational change, Innoventa's team of experienced industry professionals bring innovation and change into practice to the ever-changing social trends in the region.

Innoventa prides itself on being able to implement new technologies without disrupting your organization's day-to-day activities, and delivering a positive impact on your company's bottom line.

About Kitsch Cupcakes
Kitsch Cupcakes is Dubai's first specialized cupcakes bar. The Kitsch concept started in 2006 in Beirut, Lebanon by two childhood friends Dalia Dogmoch & Racil Chalhoub. After the success of the Kitsch concept in Lebanon, the childhood friends decided to introduce their concept to Dubai opening the city's first cupcakes bar in November 2008. The Kitsch bakery is located on Jumeirah Beach Road & Candylicious - Dubai Mall in Dubai as well as The Souq in the Central Market in Abu Dhabi.

About the United Nations World Food Programme (WFP)
WFP is the world's largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries.

About Aramex
Aramex is a leading provider of comprehensive logistics and transportation solutions. Established in 1982 as an express operator, the company rapidly evolved into a global brand recognized for its customized services and innovative multi-product offering. Traded on the NASDAQ from 1997 to 2002, Aramex today is a publicly traded company on the Dubai Financial Market (DFM: ARMX), employing more than 9,000 people in 307 locations, across 54 countries and leads a strong alliance network providing global presence, and bringing together 40 independent express companies from around the world. The range of services offered by Aramex includes integrated logistics solutions, international and domestic express delivery, freight forwarding, secure records and information management solutions, and e-services, including e-business solutions and Shop and Ship.

© Press Release 2011

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