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Gitex Shopper Set To Tap Predicted US$3.4 Billion UAE Consumer Electronics Market In 2011

90% of Exhibition Space Already Snapped up For New Brands and More Products
9 August 2011, Dubai, United Arab Emirates - Power retailers and world class brands are planning the biggest ever sales extravaganza at GITEX Shopper 2011, as they look to tap the UAE's estimated US $3.4 billion consumer electronics market¹. With exclusive show offers, bundled deals, exciting competitions and launches of the latest technology products, the show will deliver an unrivalled shopping experience for all its visitors.

GITEX Shopper, the largest consumer IT and electronics show in the Middle East, takes place from 8 - 15 October 2011 at the Airport Expo Dubai and is organised by the Dubai World Trade Centre ( DWTC ). The 2011 show will be the biggest and best yet, with increased exhibitor space to accommodate new Shopper brands and more than 25,000 of the latest cutting-edge products and gadgets on the market.

"Technology facilitates a fast-paced modern lifestyle, enabling us to connect and communicate easily, work more efficiently and enjoy every convenience the latest innovations bring to our day-to-day lives. Connecting consumers with the world-class consumer IT and electronics brands for an eight day retail extravaganza, GITEX Shopper is the perfect one-stop shop destination to discover the latest products to improve your leisure time, home, workplace or school," said Trixee Loh, Senior Vice President, DWTC .

The world's top consumer IT and electronics brands have confirmed their presence at the show, with 90% of floor space already booked. Global players with strong regional and international brand presence include Canon, Dell, Hewlett-Packard, HTC, Intel, JVC, Lenovo, Nakamichi, Panasonic, RIM-Blackberry, Samsung, SanDisk and Western Digital.

Joining the line-up of world famous brands are Virgin Megastore and Bose, both of which are participating at GITEX Shopper for the first time.

Tarek Moussawer, Regional Marketing Manager, Virgin Megastore Middle East said: "Virgin Megastore celebrates its 10^th anniversary in the UAE this October, and part of the celebration will be our first stand-alone participation at GITEX Shopper. There is no doubt that this show offers the perfect platform for us to showcase the fast growing consumer electronics segment of our business, and enables us to celebrate our landmark anniversary with tens of thousands of our loyal customers in the region. Visitors to this year's Virgin Megastore GITEX Shopper stand will not be disappointed."

Anjum Qadiri, Senior Marketing Manager for Lenovo Middle East and Africa said: "We have participated at GITEX Shopper for the past three years and are delighted to be doing so once again. Lenovo is renowned for its DO culture and innovative products where we enable our customers to stop dreaming and start doing! With the success of the last three years at GITEX Shopper and our strong product profile, we are confident we will receive unprecedented interest at this year's event."

Top regional distributors and retailers, including CompuME, Du, E4U, E-City, EMAX, Etisalat, Geekay Games, iSTYLE, Jacky's Electronics, Jumbo Electronics, Plug-Ins, Sharaf DG, Touchmate and V.V. & Sons will also be present.

Mr. Neelesh Bhatnagar, CEO of Emax said: "This year marks our sixth year at the GITEX Shopper exhibition and we are delighted to be doing so once again. EMAX is renowned for the best range of electronics and the best value offers and we expect to receive strong interest at this year's event."

GITEX Shopper 2011 will take place from 8 - 15 October 2011. The show is open from 11:00am - 10:00pm from Saturday 8 to Wednesday 12 October; from 11am - 11pm on Thursday 13 and Saturday 15 October; and from 3pm - 11pm on Friday 14 October.

Tickets are priced at AED 30 per person and are available at the venue and online through Time Out Tickets. Entry is free for children under the age of five.

For the latest GITEX Shopper information, please visit www.gitexshopperdubai.com, connect with us on Facebook and follow us on Twitter.

¹Business Monitor International's "United Arab Emirates Consumer Electronics Report Q3 2011"

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About GITEX Shopper & Consumer Electronics Expo 2011 Website: www.gitexshopperdubai.com
GITEX Shopper 2011 is the largest gathering of the region's leading ICT retailers and suppliers. This high-energy consumer show attracts a diverse audience that includes IT professionals, technology enthusiasts, students and consumers as well as regional traders. The event attracts visitors not just from the Middle East but also from North Africa and the Indian Subcontinent. GITEX Shopper attracts the biggest names in the retail sector, with unique launches and special offers across the best technology, communication and entertainment products. Loyal buyers await this shopping bonanza year after year for exclusive deals and bundled offers which are not available anywhere else.

GITEX Shopper 2011 will be held in association with the 31^st edition of GITEX TECHNOLOGY WEEK.

About GITEX Technology Week 2011

Redefine the Future:

GITEX Technology Week delivers the ultimate platform for the international ICT industry to meet and conduct business. The event is a definitive gateway not just to the Middle East market but to the wider region.

GITEX Technology Week hosts thousands of key suppliers and market innovators across three core disciplines:

GITEX Business Solutions: The leading international ICT trade event for enterprise solutions and SMBs for the MENASA region.

GULFCOMMS: The largest international telecommunications trade event for mobile, fixed IP and satellite.

Consumer Technology: The MENASA region's premier international trade event for consumer technology, entertainment, IT systems, components and peripherals.

New to 2011 - GITEX Card Technology:

GITEX expands its portfolio to incorporate this rapidly emerging sector as the Middle East embraces the latest trends, challenges and related products and services in this sector.

New to 2011 - GITEX Digital Marketing:

GITEX Digital Media and Marketing embraces the world of the digital era by bringing together a combination of e-commerce, social marketing and e-marketing in an innovative, multi-dimensional platform, focused on bringing digital opportunities to the forefront.

New to 2011 - CyberSecurity @ GITEX

CyberSecurity @ GITEX edutainment will offer presentations on cybercrime awareness and how to avoid falling into traps including web phishing site, mobile phones credit card scanning and cloning, and identity theft among many more.

About Dubai World Trade Centre ( DWTC ) Website: www.dwtc.com
As the organiser of GITEX Shopper, Dubai World Trade Centre offers more than 32 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.

Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors.

For more information, please contact:
Eleanor Lonergan
mojo PR
Tel: +97150 1033161
E-mail: eleanor@mojo-me.com

© Press Release 2011