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Festival Centre Opens 8 Children Stores including some 'First to Market' brands

A Multi Choice Maternity & Kiddies Destination with A Great Mix of International and Local Brands

Dubai, July 20, 2011 - Festival Centre Dubai Festival City has dedicated an area for children and mothers which will comprise 14 new and exciting stores, 8 of which started trading. The children's area occupies a total floor space of 14,000 sq. ft. and boasts a mix of international and local brands including 'Lovely Lace', 'Lovely Lace Baby', 'Bumble Bee', 'Angels', 'Marasil', 'Lapin House', 'Jacadi Paris' and 'Crocs'.

Philip Evans, Director - Group Leasing at Al Futtaim Group Real Estate ( AFGRE ) said: "Millions of dirhams are spent each year in Dubai on kid's and children's necessaries. We looked at Festival Centre shoppers' demands and decided to create a destination for mothers to shop freely for their kids with an opportunity to find everything they need in one place. Some of the existing stores in the mall have relocated into the new location to join some of the best local and international children's brands which include some' firsts' to come to UAE, creating one of the newest kids destinations in town".

"Kids/ our younger shoppers at Festival Centre are always surprised and delighted with a fabulous calendar of events and we now enrich their experience by offering a section of the mall for their different needs of fashion, accessories, sweets and events so they can shop with ease and convenience whilst having fun", said Bernice Boshoff, General Manager Festival Centre Dubai Festival City (DFC).

'Lovely Lace' and 'Lovely Lace Baby' are two of the very popular names in Malaysia and firsts to come to UAE with more than 60% of their customers being residents of Dubai and Abu Dhabi. Lovely Lace Baby presents gorgeous clothing collections for boys and girls while Lovely Lace is a showcase of Teddy Bears, Lace Ornaments, and wedding and fragrance gifts.

'Bumble Bee' offers a mix of primarily European brands catering to all parents needs from strollers & educative toys, to car seats & bed toys in addition they host kids' activities in- store to keep our little shoppers busy, whilst parents can peruse the collections.

'Angels' starts its new design look in Festival Centre with unique and beautiful collections of ready-to-wear clothing and accessories for boys and girls,from high-end French, Italian and American brands including Baby Dior, Kenzo Kids, Paul Smith Junior Ferrari and others.

'Marasil' is one of the biggest children's fashion chains in Greece which offers clothing and accessory collections for children and babies with a great emphasis on the selection of the materials, appropriate for children's sensitive skin.

'Lapin House' is a leading Greek fashion brand which offers kids clothes and accessories in addition to Prada shoes and items from other designers. It has evolved into one of the hottest fashion addresses in today's industry, setting new trends in children fashion concepts.

'Jacadi Paris' provides Festival Centre with authentic and classic traditional French children's fashion. With a timeless reputation of strong commitment to quality, and exclusive designs, Jacadi collections reflect Elegance for children's clothing, footwear and nursery items; it has been operating in Festival Centre since 2007 and has relocated to compliment the kid's experience in this newly opened location.

'Crocs' is a brand for people who need shoes that conform to their feet. All Crocs shoes are uniquely designed and manufactured using the company's proprietary closed-cell resin, Croslite™, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odour-resistant qualities that Crocs wearers know and love.

Soon to open 'A Piece of Cake', for cakes freshly baked and decorated to perfection and 'Gingersnaps', with its wide variety of girls, boys and baby clothing and accessories.

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About Festival Centre
Festival Centre is home to Dubai's premier concerts and festivals and has hosted world class entertainers such as Carlos Santana, Maroon 5, Tamer Hosni, AmrDiab, Shah Rukh Khan and Kylie Minogue. It has also presented Dubai with a wide array of festivals from the Emirates Airlines International Festival of Literature through to Dubai Desert Rock and Dubai Bike Week. Festival Centre hosts events, parades, entertainers and musicians each week ensuring families are always engaged and rewarded for their visit.

Festival Centre is a landmark 2m sq. ft. urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE's most exciting retail, dining and leisure attractions. Set on the historic Dubai Creek, Festival Centre , offers over 370 world class retailers, 85 restaurants, cafés and bistros, a 12-screens Grand Festival Cinemas complex and a parking for 13,000 cars. It also boasts a stunning Marina and some of the emirate's most photographed sunset vistas.

The award winning Festival Centre has recently added the Five Star award "Best Retail Development" at the Arabian Property Awards 2010, and two other prestigious Retail City awards - "Mall of the Year" and "Best Retail Destination of the Year".

About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million square metres and stretches 3 kilometres along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.

Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometres internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.

Dubai Festival City has recently won 3 top recognitions at The Arabian Property Awards 2010, in the categories of Best Mixed Use Development for Dubai Festival City, Best Residential Development for Al Badia Hillside Village, Dubai Festival City and Best Retail Development for Festival Centre , Dubai Festival City.

For more information, please contact:
Diala Ballout
Public Relations Manager AFGRE LLC
Tel: +971 4 425 4935
Mob: +971 50 280 0649
Email: diala.ballout@afgre.com
www.dubaifestivalcity.com
www.festivalcitycairo.com

© Press Release 2011