Jul 24 2011 |
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Yahoo! Maktoob launches the ultimate Ramadan destination
Dedicated site packs variety of spiritual, lifestyle and entertainment content
"As the premier digital media company, we have created a premium online destination that brings together the best Ramadan content. We are selecting content that is relevant to this period from all of our popular properties, and packaging it in a way that gives users an experience that is both enjoyable and useful," said Ahmed Nassef, Vice President and Managing Director, Yahoo! Middle East .
He added, "For many people, Ramadan is a time for spirituality, sharing experiences with friends and family, and reflecting. It is also a time that impacts people's lifestyles and how they consume information and content. It's not a surprise that the Internet is increasingly becoming a main source for Ramadan related information - be it for prayer times, the latest recipes or TV listings - as well as a main entertainment hub."
Ramadan Games, a dedicated sub section from Yahoo! Maktoob Games, includes puzzles, a Qatayef making game and other cooking games. The site is also host to a full Ramadan TV guide, where people can log on to find out what the latest shows on all regional TV channels.
For users on the go this Ramadan, the new mobile application provides feeds from the Yahoo! Maktoob Ramadan site including, prayer times, TV guide, OMG!, and more.
The new site is also running a competition encouraging users to share their personal experiences and how they celebrate Ramadan by submitting uploads in the form of write-ups, photos or videos. Winners will be based on community votes, with a chance to win iPads.
"Our capability to draw from such a rich selection of content and make it so relevant is what sets us apart, and we plan to continue to build amazing products based on our global expertise, with a regional focus," added Nassef.
http://maktoob.ramadan.yahoo.com/
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About Yahoo! Middle East
Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).
For more information, please contact:
Hala Saqqa
Hill and Knowlton
E: hala.saqqa@hillandknowlton.com
T: +971 4 33 44 930
Tala Toukan
Yahoo! Maktoob
E: ttoukan@yahoo-inc.com
T: +971 4 4456283
© Press Release 2011
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