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LG'S New Steam Dishwasher Lets Customers Say Goodbye To Prewashing

LG Steam Dishwasher Delivers Prewash-free Performance, Greater Load Flexibility and Improved Energy Use
Dubai, July 20, 2011 - LG Electronics (LG) will soon unveil its new steam dishwasher with TrueSteam™ technology, which delivers a powerful dishwashing performance and frees from having to prewash their dishes, saving them time and keeping their hands dry and healthy. The dishwasher's SmartRack™ has easily adjustable tines that can accommodate a wide range of odd-sized dishes and utensils, providing enhanced flexibility and functionality, while the Inverter Direct Drive motor ensures a top-grade performance while cutting down on both water and energy usage.

"Our research showed that dishwasher owners were often scrubbing the tough-to-clean dishes by hand before they started the dishwasher cycle," said Mr. H.S. Paik, President of LG Electronics Gulf FZE. "There was an obvious need for us to produce a dishwasher that consumers could rely on to handle even the toughest, grungiest dishes, without needing to get their hands dirty through prewashing."

TrueSteam™ Keeps Hands Dry and Soft and Keeps Dishes Spotlessly Clean

TrueSteam™ works by creating high-temperature steam particles that are injected from carefully positioned pressure nozzles. Once the particles attach themselves to the grease and grime on the dishes, temperatures quickly rise to melting point, so by the time the entire cycle is finished, the dishes are spotless.

Steam temperature and pressure are managed by the built-in steam generator, and the resulting particles are powerful enough to tackle the toughest, burnt on, and dried up food remains.

Consumers also have the option of the Steam Care cycle for more delicate dishes without leaving so much as a scratch. Further flexibility is achieved with the Steam Dual Spray function, which enables the upper and lower racks to use independent water pressures. Customers can then run a single wash that is tailored to multiple dish types. This also eliminates the need to waste water, energy and time by running two loads at different intensities.

Efficiency Without Sacrificing Performance Through LG 's Inverter Direct Drive

The dishwasher's slim, ultra-efficient motor relies on LG 's Inverter Direct Drive technology. The design allows for a smooth transfer of energy from the motor to the water spray system, optimizing the intensity for each particular load.

By using power more intelligently, LG 's Inverter Direct Drive dishwashers are rated as 15 percent more efficient. Despite its flawless dishwashing performance, it uses 42 percent less water than conventional washers, resulting in an A++ grade for energy use. While conventional dishwashers consume 1.08kWh of energy and use 14 liters of water, LG 's new dishwasher needs much less energy and water, as little as 0.92kWh and nine liters.

Also, LG provides a 10-year warranty on Inverter Direct Drive Motor installed dish washers showing off its confidence in its durability.

More Convenient, Flexible and Functional Features

LG 's unique SmartRack™ system allows for various tine configurations, including a complete fold-down. This design feature cleverly helps the interior tub of the dishwasher to become more flexible to the particular needs of the consumer. The SmartRack™ system is designed to maximize useable space and even accommodates awkward size bowls, pans, platters or other odd-shaped dishes. LG 's unique height adjustable third rack adds flexibility by making room to fit even large items such as spatulas, whisks or wooden spoons. In addition, the design and positioning of LG 's slim Inverter Direct Drive motor gives the dishwasher approximately 10 more liters of useable space when compared to conventional dishwashers, translating to more dishes and larger dishes being done with each load.

Quiet Dishwashing In A Single Cycle

LG dishwashers are fitted with multiple layers of sound dampening materials which help cut down noise levels to just 38dB (A) during use.

SMART DIAGNOSIS™:

LG 's innovative SMART DIAGNOSIS™ technology has also been incorporated into its latest dishwasher. This technology was specifically designed to cut down on inconvenient and unnecessary service calls or visits, and works by sending relevant troubleshooting data to the service center over the phone via unique tone signals. The received data then allows the technician to determine whether the issue can be resolved remotely or whether a visit is required.

-Ends-

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG 's insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG 's innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.

Media Contact
LG Electronics Gulf FZE
Michelle Sequeira
Tel:+9714-350 9500
michelle.sequeira@lge.com

LG -One
Lona Ayoub
Tel 971 4 3344930, fax 971 4 3344923
Email: lona.ayoub@lg-one.com

© Press Release 2011