• Home
• Retail
• News Article

First Saudi e-Commerce Big Box Retailer

eXtra launches online shopping, offering secure, value-for-money e-commerce solutions

More than 3,000 products available at www.extrastores.com

Free delivery and installation in cities where eXtra has stores

Maintenance and repair backed by eXtra Extended Service Program

Khobar, Saudi Arabia; July 19, 2011: eXtra , Saudi Arabia's fastest-growing big box consumer electronics retailer, announced today the launch of its online shopping portal (www.extrastores.com), the first online retail store in the Kingdom providing secure, value-for-money e-commerce solutions to meet the needs of electronics and home appliances consumers across Saudi Arabia.

The new eXtra website offers more than 3,000 products for immediate purchase 24 hours a day, including in-store pickup or free delivery and installation in major metropolitan areas, while enjoying maintenance and repair services backed by eXtra 's range of extended warranty, computer, mobile and preventative maintenance service programs. The website will offer shoppers a new level of time-saving convenience by giving them the option to compare products and shop from the comfort of their own home 24 hours a day, 7 days a week.

"The launch of our e-commerce portal represents the natural next step in the ongoing evolution of eXtra , which is already by far the largest consumer electronics retailer in Saudi Arabia," said Mohammad Galal, Chief Executive Officer, United Electronics Company ( eXtra ). "At a time where the appeal of online shopping has grown dramatically, eXtra has responded to that consumer demand and positioned itself to be at the forefront of that growth."

Paved on UEC's strategy to provide an unmatchable consumer experience, eXtra has invested two years and approximately SAR 5 million to develop the e-commerce capability. "It would take our competitor a minimum of two years to reach the point where we are now, and by then, our e-commerce offering would have reached a global standards in development," added Galal. "Offering a fully tested and fully secure opportunity for our customers to benefit from the eXtra experience they have grown to know and trust, we are convinced that the website will be enormously successful over the medium to long term. The biggest noticeable difference over the next one to two years is customers will become more and more knowledgeable as they get more and more product information from the internet and to meet this challenge we will also be developing our capabilities and our team to meet the Saudi customer's growing needs. This is only the initial launch of the portal with further development to come including more cosmetic as well as language options."

Ranked as one of the Kingdom's top 20 fastest-growing companies by the Saudi Arabian General Investment Authority (SAGIA) and the best retail working environment in the Kingdom, eXtra operates more stores and offers more products than any other consumer electronics retailer in Saudi Arabia.

-Ends-

About eXtra :
Founded in 2003 and headquartered in Khobar, eXtra is the largest and fastest-growing consumer electronics retailer in Saudi Arabia. The company currently operates 19 stores across the Kingdom, offering over 12,000 products to the more than 8 million customers it serves annually. The company is focused on offering the widest choice in the market at highly competitive prices, while ensuring the best quality of after-sales service and support.

For further information, please visit: www.extrastores.com

For further information, please contact:
Mohammed Jaradat
ASDA'A Burson-Marsteller
Riyadh, Saudi Arabia
Tel: +966-1-217-7250
Email: m.jaradat@asdaa.com

Bashar Kharbat
ASDA'A Burson-Marsteller
Jeddah, Saudi Arabia
Tel: +966-2-657-5194
Email: b.kharbat@asdaa.com

Nicholas Nesson
ASDA'A Burson-Marsteller
Dubai, United Arab Emirates
Tel: +971-4-3355-969
Email: n.nesson@asdaa.com

© Press Release 2011