Jul 15 2011 |
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52 brands in the UAE named Superbrands
Superbrands has announced that Dubai Duty Free has once again won the coveted 'Brand of the Year' award at the seventh annual Superbrands Tribute Event.Dubai Duty Free made history by winning this award for the second year in a row. Fifty two other leading UAE brands were also awarded 'Superbrands' status at the 'Oscars of Branding' evening, which was attended by the country's most prominent senior business, marketing and branding executives.
"We are happy to announce that Dubai Duty Free has once again won the much coveted 'Brand of the Year' award for 2011 by scoring the highest points amongst all the brands that were nominated. Dubai Duty Free has taken a relatively small local business and turned it into one of the most trusted and recognized brands internationally. That is real genius and the brand continues to innovate. We would like to congratulate them on this feat and wish them even more success in the coming year. I can't wait to see the next chapter in the book," said Mike English, Director, Superbrands Middle East.
Fifty two top brands were awarded the Superbrands status out of thousands available in the UAE. The Superbrands Council, which comprises of some of the leading names in UAE business circles, compile the shortlist which is then scored online by more than 2,500 marketing professional. The brands that scored more than 80% of the total possible marks were declared Superbrands by the Brand Council. The brands, which meet the stringent criteria set by the council are awarded with Superbrands status.
© Emirates 24|7 2011
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