• Home
• News Article

New Philips Airfryer: Best Tasting Fries Without The Oil

Jeddah, KSA - The new Philips AirFryer is a revolution in home cooking that allows you to create simple, healthy, tasty meals fast, using no oil.

AirFryer's secret is its patented Rapid Air Technology which combines fast-circulating hot air with a grill, which heats up the ingredients in the basket from all sides at once, making it a healthy, fast and easy method to prepare tasty food. It creates fries with up to 80% less fat[1] - which still have superior taste. AirFryer cooks and crisps a variety of foods and snacks from best tasting fries to chicken nuggets, meat, samosas, kebbeh, falafel and many more.

The AirFryer requires no heat up time, so busy parents can quickly and easily prepare a batch of best tasting fries[2] in just 12 minutes. In addition, the revolutionary AirFryer overcomes the odor that traditional frying creates. Because it uses hot air rather than oil to fry food, it emits fewer vapors, with the Integrated Air Filter diffusing any smells. Clearing up after cooking with AirFryer is also simple thanks to removable, dishwasher-safe parts and non-stick surfaces that can be easily cleaned.

The AirFryer features a timer which lets you pre-set cooking times of up to 30 minutes, so you can focus on other tasks while your main course is being cooked to perfection. You can also interrupt cooking to check on progress whenever you want, to ensure you get the result you want. The Adjustable Temperature Control also lets you pre-set temperatures of up to 200°C, and cooks food with steady heat to ensure crisp and even cooking. Making it even simpler to prepare every part of your meal, Philips AirFryer includes a Food Separator Accessory which allows you to fry multiple foods at once without mixing the flavors together, so your fries taste like fries, and meat tastes like meat!

For inspiration, Philips AirFryer comes complete with a recipe book, and even more recipes can be found on Philips MyKitchen - www.philips.ae/kitchen - a website that inspires you to cook healthy, nutritional and tasty meals for the family. A host of culinary tricks and handy time-saving tips also show you how to get amazing results effortlessly.

So enjoy family favorites any day of the week with none of the guilt or hassle - but all the taste - of regular fried foods. With Philips AirFryer, food is more healthy, delicious and simple than ever.

Key features include:

• Patented Rapid Air technology - combines hot air with grill component to fry food
• In-built Timer - lets you pre-set cooking times of up to 30 mins
• Adjustable Temperature Control - cooks food at steady rate up to 200°C
• Food Separator Accessory - lets you fry multiple foods at once
• Integrated Air Filter - diffuses odors

Visit www.philips.com for further information

-Ends-

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

For more information, please contact;
Hala Ahmed
Media Relation
Ketchum Raad Saudi Arabia
Tel: 0503677949
Email: hala.ahmed@tbwaraadsa.com

© Press Release 2011