Jul 12 2011 |
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Mercedes-Benz scores top marks in customer satisfaction study
C-Class, E-Class and M-Class scored best marks in their respective segments
The Mercedes-Benz C-, Mercedes-Benz E- and Mercedes-Benz M-Class each scored the best marks in their respective segments. In the category Service Satisfaction, the three-pointed star also once again secured first place among the premium brands. In addition, the E-Class has won silver in the editorial awards of more than 500 tests and pre-purchase consultations.
"We are pleased and proud for our Mercedes-Benz models receiving the best scores against our competitors, and this only comes as an appreciation for the brand and our commitment in delivering what we claim - The Best or Nothing. No matter the model segment, the high quality element charecterises all Mercedes-Benz cars from the Executive Sedan, C-Class to the Premium Executive Saloon, E-Class and the luxury SUV, M-Class," said Frank Bernthaler, Director Sales & Marketing, Mercedes-Benz Cars, Daimler Middle East & Levant.
- In the ranking "Overall VOSSSM - Compact Executive", the top slot is taken by the C-Class, reflecting the fact that its customers are the most satisfied among those of all models in the Midsize Premium category.
- The E-Class takes first place for customer satisfaction in the Executive Luxury Car ranking, followed by the Mercedes-Benz S-Class.
- The M-Class leaves all other models in the "SUV" (Sport Utility Vehicle) segment in its wake when it comes to customer satisfaction.
- Mercedes-Benz took first place ahead of all other premium-brand manufacturers in the service satisfaction category.
Launched recently across the Middle East, the new C-Class is a comprehensive modernization. A total of more than 2000 new components distinguish the latest generation of the Mercedes-Benz C-Class from its predecessor. It is the highest-selling model series, and therefore of particular importance for Mercedes-Benz. In terms of drive and protection systems the new-generation C-Class sets completely new standards in its segment with respect to perceived value, safety, comfort and quality.
The C-Class and Mercedes-Benz CLK were already the winners in their segment in 2010. First place across all brands was taken by Mercedes-Benz. In the category of service satisfaction, Mercedes-Benz was also already placed well ahead of its premium-class competitors in the 2009 and 2010 studies. Customers were asked for their views on criteria such as the friendliness of the service advisor, the condition of the equipment used and the thoroughness with which any servicing or maintenance work was undertaken.
The results are based on more than 500 tests and pre-purchase consultations as well as on almost two million driven kilometres, and add up to a well-founded guide for buyers.
Mercedes-Benz vehicles thus take the lead among some of the most desirable premium passenger cars, whilst also proving themselves in terms of their excellent reliability and value retention.
-Ends-
For more information, please contact:
Thomas Conway-Gordon
Press contact
bbdo.conway-gordon@daimler.com
Mob: +971 50 9547854
Nick Langmead
Press contact
bbdo.langmead@daimler.com
Mob: +971 50 8847964
Bassam Saifi
Press contact
bbdo.saifi@daimler.com
Mob: +971 50 2838085
Further information about Mercedes-Benz is available online: www.media.daimler.com
© Press Release 2011
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