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Dubai Police and Michelin Collaborate to Promote Summer Tyre Safety

* Fill Up With Air summer campaign tie up announced at official ceremony

* Dubai Police and Michelin to educate motorists on risks associated with worn tyres or incorrect tyre pressure
Dubai Police and Michelin, the worldwide leader for tyres and mobility, have launched a tyre safety initiative in a bid to raise awareness of the dangers associated with driving on worn or incorrectly inflated tyres during the summer months.

Speaking at the launch ceremony held at the Dubai Police headquarters in Al Qusais on Thursday 7th July, Lieutenant Saif Muhair Saeed Al Mazroui, Deputy Head of the Dubai Police Traffic Department said: "Many people are unaware of the importance of tyre maintenance and how worn or incorrectly inflated tyres can jeopardise their safety and that of their families. This knowledge gap is what we aim to tackle in our annual summer campaign and it gives me great pleasure to announce our new collaboration with Michelin. To date, we have issued over 7,000 fines for damaged tyres and together with Michelin, we aim to educate motorists and bring this number down. I would also like to thank the Ministry of Interior and Dubai Traffic Department for their continuous support and efforts in our campaign."

At the event, Hany Abdul Samad, Marketing Manager for Michelin Middle East, stressed the significance of the 'Fill Up With Air' Safety campaign and why tyre safety, is so important: "Ensuring that your tyres are properly maintained and inflated is critical to ensure motorist safety. If you do not treat them with the utmost care and attention they deserve, you compromise your safety. Every tyre needs the right amount of pressure. Too little press pressure can cause premature wear, damage, or even risk of failure. Too much pressure shortens your tires lifespan and reduces traction. So make sure you check them when cold every month, and don't forget the spare! "

"I would like to take this opportunity to thank the Dubai Police for supporting us in promoting better and safer mobility in the region," Abdul Samad added.

The 'Fill Up With Air' Safety Campaign will commence on Monday 11th July on the Jebel Ali Highway (at the last Emarat Gas Station on Sheikh Zayed Road) for two days, where an expert team from Michelin will give motorists free tyre checks, including pressure checks and adjustments.

Additional events taking place:

• Dubai - Al Ain Road on Monday 18^th - Tuesday 19^th July

• Dubai - Hatta Road on Monday 25^th - 26^th July

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About Michelin Africa, India and Middle East:
Dedicated to the improvement of sustainable mobility, MICHELIN designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the US space shuttle. Michelin employs 111,000 people in more than 170 countries and operates 72 production sites in 19 countries throughout five continents. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases and offers electronic mobility support services, on ViaMichelin.com.

Michelin AIM (Africa, India and Middle East) is headquartered in Dubai, UAE, with a mission to support the company's commercial growth ambitions in this very diverse region.

For more information, please contact:
Rawan El Saleh
DABO & CO
Rawan.e@daboandco.com
04 - 3444901

© Press Release 2011