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RAK Ceramics introduces environment-friendly bathware products that save 33 per cent more water than previous models

RAK Ceramics , the world's largest ceramic tiles & bathware manufacturing company, has announced that it will be introducing a much wider range of environment-friendly bathware products, seeking to satisfy a corresponding surge in global demand for green-certified building materials. RAK Ceramics further revealed that it is working with world-renowned European and British designers to develop new designs and effects that satisfy the aesthetic and quality requirements of the company's international clientele.

In line with its ongoing thrust to optimise the environmental benefits of its products, RAK Ceramics has completely converted all water closets from previous nine-litre flushing capacity to six-litre full flush and three-litre half flush, translating into water savings of as much as 33 per cent compared to the older models. The company, which is now in the process of introducing a new product line for a 4 litre full flush and 2.5-litre half-flush, also plans to achieve further reduction in water consumption through its closets.

Peruma Reddy, COO-Bathware, RAK Ceramics , said: "We continuously invest in research programs to study market trends and better understand evolving customer preferences. This enables us to develop designs that cater to various client profiles, while allowing us to adopt the most up-to-date technology innovations and industry best practices. Moreover, RAK Ceramics continues to implement stringent quality control regulations, which has enabled us to consistently maintain higher quality benchmarks than the accepted market standards. We will remain strongly focused on quality, creativity and environmental compliance as the guiding principles in our continuing pursuit of excellence and leadership in the bathware industry."

RAK Ceramics , which is a founding member of Emirates Green Building Council, is currently reputed to have the most complete selection of environment-friendly bathware products, featuring the world's smallest water closets to the most exclusive designer collections. Moreover, all RAK Ceramics bathware products comply with international standards, with some product categories even maintaining much higher standards. The company is likewise widely recognised for its world-class after-sales support facility, its highly competitive pricing structure, its ability to meet delivery commitments, and for being able to provide each product with a complete range of standard accessories.

RAK Ceramics currently supplies more than 35 collections of bathware, including European type water closets of "P" trap, different distance "S" traps for various markets, back to wall type water closets, wall hung type water closets, back to wall bidet, wall hung bidet, different sizes of pedestal wash basins, different sizes of wall-hung wash basins, hand wash basins, different sizes of semi-counter type wash basins, counter type wash basins, and urinals.

RAK Ceramics also produces other specialised products such as syphonic water closets of Single Piece Type and Two Piece Type, different types of Special Needs Water Closets, Console Type Wash Basins, different sizes of kitchen sinks, toilet accessories, different sizes of shower treys of vitreous chine & acrylic, and different sizes of acrylic bath tubs. Some of the company's most popular bathware product lines include the Venice Series, Compact Series, Liwa Series, Rondo Series, Infinity Series, Metropolitan Series, and the Series 600 Series. RAK Ceramics recently launched their ultra-chic Opulance bathware suites that come with feminine and masculine finish. The classy-looking bath ware suites come in Back-to-Wall, Wall-Hung and Close Coupled model designs catering to various tastes of the consumers.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bathware. The company has also been recently conferred the SuperBrand 2010 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAKSLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.

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© Press Release 2011