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Largest Saco World Opens Its Doors In Dhahran

Serving Eastern Province Residents with SACO Branches Reach 20 Kingdomwide
Dhahran - Leading hardware retailer and wholesaler and the Kingdom's largest total-solution home improvement superstore opens its largest SACO World store in Dhahran in the Eastern Province as part of the company's ambitious expansion programs to reach customers across the Kingdom bringing the total number of SACO outlets to 20 spanning 13 cities Kingdom-wide. This new store is an extension of the successful entries of SACO World in Jeddah last year and earlier in Riyadh.

SACO World is located in Dhahran Mall and is considered a strategic shopping area providing its customers with a full line up of more than 45,000 items of equipment and hardware spread over 13 special sections in an area of more than 22,000 sqm. The store also provides more than 120 job opportunities for Saudi nationals

On the occasion of the new store opening, SACO CEO Mr. Samir Al Hamidi said, "Our sense of pride is not about the about opening the largest store in the Kingdom or even the growth achieved year after year, it is the confidence of our customers in our brand and our operation that mandate us to respond and fulfill their needs from A to Z."

Al Hamidi added, "Launching the largest SACO World store today comes as a result of extensive market research studies that specified the needs for a store such as this one in Dhahran serving the people of the Eastern Province, a store that will fulfill the needs of both corporate and individual customers with equipment and hardware." Al Hamidi continued, "This resulted in finding the right location and providing the right products and services for our customers and we are quite proud of this achievement for both the retail and wholesale level all together. And today we are putting the largest SACO World store to provide second to none services and products in the hands of our customers in the Eastern Province."

SACO World has a new furniture section with a new and innovative retail sales approach that allows customers to purchase by the piece offering more flexibility and choice to customers. SACO World recently added a new line of children's furniture to include bedrooms with new colors and designs suitable for various age groups, from newborns to elementary school graduates. In addition to bedrooms, SACO provides a

Wide range of bedroom accessories including wall paintings, hangers, chairs, storage units, curtains, and lighting fixtures.

More conveniences are provided including a restaurant, coffee shop and a special entertainment area for children, all to create a unique shopping experience for customers.

Haytham Al Hamidi, Executive Director for Sales and Marketing at SACO said, "Our customer comes first and is the cornerstone of our interest. Therefore, SACO believes in building and investing in local talent. The Company works closely with many government organizations and training institutions in Saudi Arabia to further develop its Saudi workforce in order to create a unique customer experience when shopping at SACO World.

Al Hamidi continued, "We will continue with our geographical expansion and continue building positive and lasting relationships with our customers providing them with the best products and services. We plan to establish complete home-improvement solutions available wherever and whenever our customer's convenience needs and demands. Having said that we continue to live up to our customer comment 'that if you can't find it at SACO , you won't find it anywhere else,' and aspire to live to that promise.

This strategy includes the provision of high value added and quality services to enrich the customer experience. In addition to design, delivery and assembly, SACO supports its products with a double product warranty which means SACO backs its products with an additional warranty to the one provided by the manufacturer.

Launched in 1985, SACO which is 100% Saudi owned, is a pioneer in the hardware retail and wholesale business, the largest total-solution home improvement superstore in the Kingdom of Saudi Arabia. SACO now represents the most innovative company in its field throughout the Kingdom. As an authorized dealer for Ace Hardware, SACO has the buying power to import the best quality merchandise from all over the world with a line of more than 45,000 products from 6,000 factories across the world.

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© Press Release 2011