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du attracts prominent business leaders at the latest Business Xchange Forum

Dubai, UAE, 25 June 2011: Continuing its journey in bringing together a group of pioneering industry leaders and following the astounding success of the last year's Business Xchange forum, du hosted the recent event as part of its innovative umbrella of leadership series. This year's forum focussed on du 's "Unlocking the Power of Managed Services" and it's achievement of ICT operational excellence through managed services, virtualisation and cloud. The forum highlighted various ways in which Cloud & Managed Services could benefit enterprises from different spheres in their overall business development.

The event included collaborative discussions through which du offered CIOs and ICT professionals innovative techniques and ways in which they can support their business growth while managing costs. Cloud & Managed Services experts from du discussed the emerging technology, and thus helped the participants develop a more resolute and crystal-clear view of it. du also demonstrated how new technologies actually give professionals the tools to transform ICT's direction, strategy and operational profile to fuel growth and continued cost reduction strategies.

Also discussed at great length were ways in which clients would able to optimise their ICT costs and investment, as well as refocus their capital investment into areas that are strategic in terms of revenue generation - as opposed to investing in hardware and telecommunications equipment and infrastructure.

" du has created a platform for collective collaboration in order to elevate the local market and refine its offerings. The carefully selected topics of discussion and theme of the event accurately reflect the situation of the sector today. Enterprises today want to harness the benefits of managed services, and our main focus is making sure these solutions work for them," stated Farid Faraidooni, Chief Commercial Officer, du .

The Business Xchange forum also explored issues that focused on providing practical advice that leads customers to success and showcased its highly reliable and cost-effective managed services solutions that keep pace with changes in its various customers' businesses - and with the rate of ever-evolving modern technologies.

"There is an increasing debate around the future of Cloud computing, especially since many enterprises are still uncertain as to what approach they should take. Cloud computing offers a new path through which CIOs can deliver more value to their organisations, and through this event, du has brought something rare to the table; just by analysing how these new models can deliver real savings at this crucial time for businesses in the UAE," concluded Faraidooni.

-Ends-

About du
du , the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du 's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.

Among du 's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du 's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop. du .ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du .

For further information, please contact:
Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com

© Press Release 2011