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The Canadian University of Dubai becomes the first foreign university in the UAE to offer a Bachelor of Science program in English and Arabic

Degree program offers students option to specialise in journalism, advertising or public relations
Canadian University of Dubai (CUD), recently announced that it's planning to launch a four-year program in communications leading to the degree of Bachelor of Science in Communications for students who want to specialise in either journalism (print and electronic), advertising or public relations. The new program stands out as students have the option to choose either English or Arabic as the medium of instruction, making Canadian University of Dubai the UAE's first foreign university to offer this program in both languages. This complements the university's goal of offering courses that are responsive to the needs and requirements of potential students.

CUD has designed the new course to serve as a springboard into a wide variety of public relations, journalism and multimedia careers, while preparing students to work on all media platforms and familiarising them with the latest IT and multimedia tools. Students will be offered core courses and electives, including: Principles of Writing for the Media, Communication Theories, News Reporting, Designing Media Messages, Public Opinion, and so on. Students will also be given a chance to do a practicum.

"The introduction of advanced communication technologies has significantly changed the way people communicate with each other. This in turn has altered the interrelations of societies in the social, cultural, economic and educational spheres. In light of these changes, Canadian University of Dubai wishes to introduce the new undergraduate program in Communication, which will serve as a tool in developing a new generation of well-qualified communicators who are capable of understanding and customising the ideas and tools of the information age to serve the interests of the community," said Dr. Muhammed Kabir, Vice President of Academic Affairs for the Canadian University of Dubai .

"By offering the course in Arabic and English we are reaching out to a wider student community and giving them an opportunity to become experts in the communications domain," he added.

Upon completion of all degree requirements, students receive a Bachelor of Science degree in Communication. Graduates will be equipped with skills and knowledge to enter professional fields such as publishing, editing, production, planning and research, while they may also find jobs in any communication capacity in areas as varied as diplomacy, business, government, non-profit agencies, professional associations, healthcare companies and international organisations.

The Canadian University of Dubai is also planning to launch a four-year Bachelor of Arts in English Language and Translation degree program. This course is designed to equip individuals who are interested in pursuing a career in translation and interpreting in such environments such as television and radio, government offices, foreign embassies, courts, colleges, universities and other organisations that demand translation skills and services.

Established in 2006, the Canadian University of Dubai consists of the School of Business Administration, School of Architecture and Interior Design, School of Engineering, Applied Science and Technology, and School of Environment and Health, and School of Liberal Arts and Sciences. The university currently offers 17 programs accredited by the UAE Ministry of Higher Education and Scientific Research with six more programs currently under development. At present, CUD serves more than 1,755 students from more than 86 nationalities. CUD is strategically located in the heart of Dubai's financial, business and tourist district, behind the Shangri-La Hotel, Sheikh Zayed Road.

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For further information, please contact:
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Tel: 00971 4 398 8901
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Email: media@orientplanet.com
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© Press Release 2011