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Festival Centre Celebrates Dubai Summer Surprises 2011 in a Truly Unique Way

Spend AED150 from 22 Jun to 31 Jul for your chance to win; double your chances weekdays in July

2 Grand prizes of x1 Dodge charger and x1 Volvo xc60 drawn at the end of DSS worth AED 280,000

1 winner per week each prize worth AED 20,000 over 5 weeks of DSS and drawn weekly

-1 winner per day each prize worth AED 5,000 over 39 days of DSS and drawn weekly

-Lightning McQueen brought to you by Toys R Us from 23 - 29 June

-Casper Theme Park opens a new concept of family entertainment

Dubai, June 19, 2011 - Festival Centre Dubai Festival City , key strategic partner of the 14^th edition of Dubai Summer Surprises (DSS), has announced this year's celebrations with distinctive sponsorships offering our shoppers unique deals and multiple chances to win, coupled with lots of fun and entertainment activities from 22 June - 31 July 2011.

Bernice Boshoff, General Manager Festival Centre Dubai Festival City ( DFC ) said: " Festival Centre is renowned for bringing unrivalled choices for shoppers during DSS. We have some great initiatives planned with our vast array of Al-Futtaim businesses and Festival Centre retailers to offer our shoppers incredible promotions and chances to win".

Philip Evans, Director Group Leasing - Al Futtaim Group Real Estate ( AFGRE ) said: "We're constantly committed to evaluating our retail strategy and bringing exciting concepts to Festival Centre . We are pleased to announce the opening of Casper Theme Park this DSS which will add value and amusement to our kid's programmes and the quality mix of the retail stores that will reinforce our promise to offer an unmatched shopping and entertainment destination in Dubai".

By spending AED 150 across any Festival Centre store, shoppers have the chance to win daily, weekly and grand prizes! On each of the 39 days across DSS a winner will be announced for a prize worth AED 5,000 and over the course of the 5 weeks of DSS, weekly winners will be announced for prizes each worth AED 20,000, finally, at the end of DSS, 2 Grand prize winners will be drawn for 2 luxury cars. Shoppers can also double their chances of winning by spending on different days in July at our wide range of stores.

The Grand prizes comprise the 2011 Volvo xc60, with new trim level, more power and additional features and the 2011 Dodge Charger similar to the car seen on Fast and Furious 5 movies, retail value of AED 280,000.

The weekly prizes are sponsored by Hertz, Al-Futtaim Watches & Jewellery, Al Futtaim Travel, Panasonic and Mikura Pearls.

Daily prizes are sponsored by Marks & Spencer, Toys R Us, ACE, Folli Follie and Merle Norman with many prizes from each, in addition to Ted Baker, Swiss Arabian, Living Rooms, Kaizer, Herbal Home Boutique, Al Jaber Optical, Pandora, Mumbai Se, Quicksilver, Beyond the Beach and Canterbury with 1 prize from each.

For the kids, the opening of DSS 2011 is in line with the public launch of Cars 2 movie at Grand Festival Cinemas, Toys R Us is bringing the Lightning McQueen car from 23-29 June in the South Court area. The other 4 weeks of DSS will embrace highly interactive activities & stage shows including Cinderella - the fairy-tale classic re-written as a pantomime, Health and Science workshops introducing children to a world of discovery, a Photography studio, Arts & Crafts activities, Comedy and Acrobatic performances and Contemporary Arts & Dance with local musicians and talented dancers. These are created, produced and delivered by qualified facilitators who have worked with children from all over the world. The collective experience is a combination of skills: Primary school teacher, Children's Theatre shows Producer, Arts & Crafts Specialist, children's dance choreographer and professional storytellers.

Furthering the entertainment theme for the kids is the newly opened Casper Theme Park, first of its kind in the Middle East and inspired by Casper the friendly ghost and popular protagonist of the famous theatrical animated cartoon series of the same name.

With such unbeatable offers, events and activities, Festival Centre Dubai Festival City promises unparalleled surprises this summer for the entire family.

-Ends-

About Festival Centre
Festival Centre is home to Dubai's premier concerts and festivals and has hosted world class entertainers such as Carlos Santana, Maroon 5, Tamer Hosni, Amr Diab, Shah Rukh Khan and Kylie Minogue. It has also presented Dubai with a wide array of festivals from the Emirates Airlines International Festival of Literature through to Dubai Desert Rock and Dubai Bike Week. Festival Centre hosts events, parades, entertainers and musicians each week ensuring families are always engaged and rewarded for their visit.

Festival Centre is a landmark 2m sq. ft. urban retail resort which forms the epicentre of Dubai Festival City now acknowledged to be one of UAE's most exciting retail, dining and leisure attractions. Set on the historic Dubai Creek, Festival Centre , offers over 400 world class retailers, 95 restaurants, cafés and bistros, a 12-screens Grand Festival Cinemas complex and a parking for more than 10,000 cars. It also boasts a stunning Marina and some of the emirate's most photographed sunset vistas.

The award winning Festival Centre has recently added the Five Star award "Best Retail Development" at the Arabian Property Awards 2010, and two other prestigious Retail City awards - "Mall of the Year" and "Best Retail Destination of the Year".

About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project which covers 5.2 million square metres and stretches 3 kilometres along the historic Dubai Creek that optimizes the thriving and visionary spirit of Dubai.

Dubai Festival City is an established creek side, mixed use destination and premier waterfront community interconnecting finest residential, shopping, dining, leisure & entertainment, international hotels, schools, golf course, automotive park and offices. It is formed into three distinct districts and connected by a 30 kilometres internal road network and creek side promenade. This existing community offers freehold villas and apartments for sale and lease which combine traditional and contemporary architecture. Upon completion, the community will be home to 50,000 residents living in 20,000 villas and apartments, and ideal place to work for 50,000 office staff.

Dubai Festival City has recently won 3 top recognitions at The Arabian Property Awards 2010, in the categories of Best Mixed Use Development for Dubai Festival City , Best Residential Development for Al Badia Hillside Village, Dubai Festival City and Best Retail Development for Festival Centre , Dubai Festival City .

For more information, please contact:
Diala Ballout
Public Relations Manager of AFGRE LLC
Tel: +971 4 425 4935
Mob: +971 50 280 0649
Email: diala.ballout@afgre.com
www.dubaifestivalcity.com
www.festivalcitycairo.com

© Press Release 2011