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Jun 16 2011

SIB to go live on Facebook, Twitter

SHARJAH - Sharjah Islamic Bank ( SIB ) has stepped in to embrace social media platforms with the go live on Facebook and twitter.

SIB , which was the first bank in the world to convert completely to Islamic banking, aims to get closer to its customers and the society as well and change the perception of Islamic banks as being out-of-touch with modern communication needs and methods.

Speaking of the decision to take this important step, SIB CEO, Mohammed Abdulla said, "... The decision to embrace social media platforms such as twitter and Facebook stemmed from our desire to move Islamic banking into the 21st century, and to be more in touch with our customer base, particularly our younger customers."

© Khaleej Times 2011

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