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Jun 12 2011

Axios Systems drive rapid IT Service Management growth in UAE

United Arab Emirates 12 June, 2011 - Following its tremendous success within the GCC countries, Axios Systems, the pioneers in IT Service Management (ITSM) software are now strengthening their presence within UAE. By demonstrating the capability of their software as well as their services, Axios have already developed a strong brand image within the region. Their existing client base comprises of major names such as Sultan Center in Kuwait, Al Hilal bank and the Al Jaber group in UAE. Axios has further increased its portfolio within the UAE to include renowned clients such as Emaar Technologies, Daman National Health Insurance and the Al Nisr Publishing to name a few amongst its long list of clients in the Middle East.

While most organizations had an adverse impact on revenues due to recession, Axios Systems identified this as an opportunity and demonstrated to their potential clients how their core software offering "assyst" and its relevant services could reduce costs as well as improve IT performance, leading to optimized output and productivity for their business. In their efforts to cater to the needs of large multinational organizations and government entities and ensure IT efficiency, Axios Systems is expanding its existing Dubai office by increasing the strength of staff and relocating to a new office in Dubai Internet City which will act as a regional hub and service both clients and partners within the Middle East and Africa region.

Based on the ITIL framework, "assyst" is sophisticated software that can automate complex IT service management issues and ensure quality of service provision is balanced against the cost & speed of delivery. assyst is capable of adapting to multiple languages including Arabic which is the official language of both local and international organizations in the Middle East, thus giving it an edge over competitors in the market. The ongoing growth and progress of Axios Systems in the Middle East indicates another significant step towards the company's geographic expansion and its drive for customer satisfaction.
Markos Symeonides, Executive Vice President for North America & Middle East Region for Axios commented:
"The Middle East market i.e. Our expansion plans are well underway and are very strategic for the firm, UAE, Oman, Bahrain, Kuwait, Qatar, Jordan and Saudi Arabia are huge potential markets and with a young, energetic and dynamic team; we intend to double our current market share by the year 2012. We believe in four key principles: being insightful, courageous, committed and customer focused. With these four principles which we have implemented within the organization, we are confident we will provide the highest level of service in order to meet customer requirements thus maximizing customer satisfaction. We have received an excellent response from our clients; we are committed to them and hope to strengthen the relationships we have built with them over the past few years. As our presence here increases, we hope to build and strengthen relations with new clients as well."

As per Gartner report, dated: 4th November 2010:
"The IT service desk market continues to play a significant role in the delivery of IT services to the corporate enterprise. Its fundamental role continues to incrementally grow, beyond the IT help desk role of the past, to a primary hub in the IT organization's ability to define, deliver, manage and report on the IT organization's service support delivery. Therefore, the scope of the IT service desk market continues to be shaped by the expanded definition of IT service desk, which not only manages core incident, knowledge, self-service and problem management, but also includes a large suite of tools, including change, service request, and SLA management. In addition, it integrates with other ITSM tools, including configuration management (CMDB or discovery repository), asset, service catalog and event management."
-Ends-

About Axios Systems.
Axios Systems is the world's leading provider of Enterprise ITSM software. Benefiting from more than 20 years of development and investment, Axios Systems' core software solution, assyst, intuitively steers users through the ITIL processes. Available in SaaS and on-site delivery models, assyst optimizes IT infrastructure efficiency, resulting in a low total cost of ownership (TCO). Axios also offers a comprehensive set of consulting and training services to support ITSM best practices.

Axios' customer base spans across a wide range of vertical and geographical markets and includes Standard Bank, Aviva, Al Nisr Publishing (Gulf News), Evonik, Swisscom, European Space Agency and Kaspersky Lab. Axios is headquartered in the UK, with offices across Europe, the Americas, Middle East and Asia Pacific with a further worldwide network of partners. For more information, visit: www.axiossystems.com

ITIL® is a Registered Trade Mark, and a Registered Community Trade Mark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office.

© Press Release 2011


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