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May 17 2011

H.E. Humaid Mohamed Obaid Al Qutami Opens The Office Exhibition 2011

H.E. Humaid Mohamed Obaid Al Qutami Opens The Office Exhibition 2011
Premier show for office fit-out solutions signals renewed confidence in the region's commercial real estate sector


17 May 2011, Dubai UAE: The Office Exhibition 2011 was inaugurated today by H.E. Humaid Mohamed Obaid Al Qutami, UAE Minister of Education. Taking place at Dubai World Trade Centre from 17-19 May, the show has attracted more than 120 companies from 25 different countries to showcase the very latest in office fit-out design solutions in a bid to tap the billions of dollars worth of active commercial real estate projects across the Middle East.

Celebrating its 10th anniversary this year, The Office Exhibition has developed into the Middle East's preeminent destination for architects and designers specialising in workplace interior environments - a position reinforced by the show's visitor pre-registration figures. More than 5,400 trade and business delegates registered to attend the 2011 show.

"We thank H.E. Humaid Mohamed Obaid Al Qutami for his support of The Office Exhibition 2011, the most influential trade show in the Middle East for the office-fit out industry," said David Wilson, Event Director of The Office Exhibition. "The phenomenal international response we have received from exhibitors reinforces the confidence they have in the region's commercial real estate sector which, despite setbacks, continues to show resilience particularly in the Gulf countries."

In a sign of renewed confidence in the Middle East's commercial fit-out market, The Office Exhibition 2011 has witnessed the return of some of the biggest names in office furniture and design from the U.S., Europe and the Far East.

"We have our largest contingent of companies from North America with 30 brands represented at our U.S. Campus including industry heavyweights Bernhardt Design and K.I. We are also very pleased to welcome a number of first-time exhibitors as well as new country pavilions from Canada, China, Scandinavia and Malaysia. The three-day event is action-packed with exciting award ceremonies, industry debate and discussion as well as hundreds of new product launches," added Wilson.

The Office Exhibition opened with a salute to design excellence with the winners of two design competitions acknowledged. The International Interior Design Association (IIDA) presided over the judging of both The Middle East Office Awards and The Decade of Design Competition.

A ceremony for The Office Awards was held in the morning to recognise the best exhibitor products in eight categories. The Total Office UAE on behalf of Orangebox won the Best of Category award for its CWTCH range of group seating while Portugal design house Guialmi scooped three Honourable Mentions in the categories of Stacking/Training, Benches and Tables/Desks.

Highlighting the significant transformation of the UAE commercial office environment was the Decade of Design Gallery, a visual showcase of the best workplaces in the UAE over the last 10 years as voted by IIDA. The winning category entries displayed at the event included AK Design for its Al Mojil Investment project; HBA International for the Qasr Al Sarab Desert Resort; and Skidmore Owings & Merrill LLP for the Public Areas at Residences of Burj Khalifa. According to IIDA, the design firms honoured for their projects evoke a sense of the future while incorporating beautifully restrained, yet worldly and luxurious palates.

Commenting on the importance of The Office Exhibition, Bernd Albinger, Export Sales Manager of German design company Interstuhl said: "The Office Exhibition provides an excellent opportunity for us to showcase an extensive range of our products and innovations to both our existing customers and to the many new clients we hope to meet. The Middle East is home to some of the highest-value infrastructure and commercial construction projects so it is certainly a priority market for us in terms of growth prospects."

The Office Exhibition runs from 17-19 May, 10am to 6pm each day, in Sheikh Saeed Halls 1-3 at the Dubai World Trade Centre. Registration is free for business and trade professionals.

For more information visit http://www.theofficeexhibition.com

-Ends-

About The Office Exhibition
The Office Exhibition is the Middle East's premium showcase for high-end products and services which combine to create outstanding working environments. Organised by DMG Events, the show attracts thousands of top tier architectural and interior design firms and end-users from the Middle East and beyond.

Now encompassing a wider range of products and services to reflect the ever expanding market and with the addition of the International Interior Design Association (IIDA) as official knowledge partner in 2011, the event has become the most important exhibition for commercial interior design professionals in the GCC region.

For more information visit http://www.theofficeexhibition.com

© Press Release 2011

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