May 09 2011
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Social Media Most Important Sales and Marketing Tool for Hotels Today, HITT 2011 Experts Say
The trust associated with peer reviews combined with the scope and speed at which opinions and recommendations are distributed across the internet mean that social media is probably the most important tool that hotels can capitalise on today. "Social media is the new telephone, it is the new e-mail, it is the new TV, and it is the new newspaper," says Yigit Sezgin, Global Director of Sales & Marketing of Rezidor Hotel Group , "It will offer the industry a higher democracy and transparency."
HITT 2011 experts recognise that a huge proportion of their guests are actively using social networking sites and they want to exploit these channels of communication. Hotels in the Middle East are currently in the beginning stages of implementing their social media strategies, and currently experimenting, trying to identify where and how to pitch it, what level of effort and investment to put behind it, and how to do it most effectively.
But Cornell Hospitality Research warns that "no industry runs greater risk from poorly considered tactics or inappropriate social media strategies". The potential commercial benefits of using such social media are clear, but hotels must be aware of the potential pitfalls. Online review sites must be closely managed and monitored and negative reviews need an immediate response as they can cause considerable damage.
Social media is one of the key topics that will be discussed at HITT 2011 - Hotel Innovation, Trends and Technology, which is running alongside The Hotel Show at the Dubai World Trade Centre from 17-19 May 2011. Forty speakers will identify and debate the new rules of a new hospitality landscape. For further info, please visit www.hitt2011.com
About HITT 2011
HITT 2011, The Hotel Show Summit, is designed to address the most urgent challenges of today, celebrate market breakthroughs and inspire out-of-the box thinking. The programme features a speaker line-up of the industry's most influential and inspiring business leaders who have continued to adapt and reinvent themselves to respond to the challenges of a new market. Successful case studies and real-life implementations on 7 critical areas will be featured: innovative and breakthrough strategies, leadership innovation, operational innovation, service innovation, technological innovation, product innovation and innovation in hotel design.
dmg :: events have been organising high level market-leading business events for over 20 years. dmg's conferences & training division provides you with highly specialist, bespoke professional conferences and training programmes that are designed to deliver firsthand knowledge on functional and industry specific sectors. For further information visit us today on www.dmgeventsme.com.
For further information, contact:
Phone: +9714 438 0355
© Press Release 2011
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